Guaranty Trust Bank (GTBank) has launched the 737 App, a new mobile banking application aimed at young Nigerians, according to an announcement published on the bank's website. The product is designed around the financial needs and everyday habits of a younger generation of customers.

Unveiled on November 11, the 737 App — whose name draws on the bank's widely used *737# USSD banking code — introduces a suite of user-friendly features. Among the most notable is the option for customers to use their phone numbers as account numbers, removing the hassle of remembering or sharing traditional account details when receiving transfers.

The app also provides a free virtual naira Mastercard for online shopping. With the virtual card, customers can make payments on popular international platforms such as Amazon, Netflix, Spotify, and AliExpress, enabling smooth transactions without requiring a physical card. The naira denomination is a notable detail in a market where spending limits on foreign-currency transactions have often constrained ordinary bank cards for international purchases.

A further feature, "Scan to Pay," lets users scan payment details rather than typing in account numbers, saving time and helping to avoid mistakes when sending money.

Positioned as a modern and convenient solution for the banking needs of Nigeria's youth, the app goes beyond transfers and online payments to bring together several financial services that young customers may need regularly.

One of its standout features is a set of savings tools that help users set aside money for personal goals. The app additionally offers an instant loan option for eligible customers, providing convenient access to credit, although the bank has not revealed specific details regarding loan limits, interest rates, or eligibility criteria.

Users can also buy airtime and mobile data and pay utility bills directly through the app, an all-in-one approach that reduces the need to switch between different services for everyday transactions.

Miriam Olusanya, GTBank's Managing Director, emphasised that the app was designed to align with the way younger people save, spend, and chase their ambitions.

The 737 App forms part of GTBank's ongoing commitment to young customers, building on its existing youth-focused initiative, GTCrea8, which provides free banking services. The bank has yet to clarify whether the app is limited to a specific age group or whether current customers can utilise all of its features.

Available for download on both the Google Play Store and the Apple App Store, the 737 App allows new and existing customers to easily complete digital onboarding and begin using its services.

The launch adds to growing competition among Nigerian banks and fintech companies, including mobile-first operators such as Opay, Kuda, and MoMo, all striving to attract younger customers with mobile-friendly services that combine payments, savings, and credit on a single platform. With Nigeria's youthful population making younger customers one of the most keenly contested segments in financial services, established banks have increasingly worked to match the seamless onboarding and everyday convenience that app-only challengers built their reputations on. For the 737 App, attention will now turn to the details GTBank has yet to disclose — from loan limits and interest rates to who qualifies to open an account — which will help shape how the product compares with rivals that have spent years refining the mobile banking experience.