Greenbelt 2 Reopens, Move It Launches Ride-Ready Line, New Balance Debuts ABZORB 2010 Colorways
Key Takeaways
- •Greenbelt 2's post-renovation reopening brings in international brands such as Maison Margiela 6, Comme des Garçons, Maison Kitsuné, and Omotesando Koffee, reinforcing Ayala Land's luxury retail strategy in Makati.
- •Move It's Ride-Ready product line, available on GrabMart since July 13 with prices starting at P275, offers commuter essentials like a packable rain jacket and refresh kit designed to address common rider concerns about weather and shared helmet hygiene.
- •Move It reported 20% growth in monthly users during the first half of the year compared to the same period in 2023, while operating in a motorcycle taxi market that still lacks a permanent regulatory framework.
- •New Balance's ABZORB 2010 colorways are sold exclusively at Foot Locker Philippines, with two color options inspired by early-2000s styling that capitalizes on sustained Y2K retro demand in the lifestyle sneaker segment.
Greenbelt 2 reopens with more stores
After a lengthy renovation, Greenbelt 2 has reopened with new concepts. The reopening includes the arrival of Maison Margiela 6, Comme des Garçons, Maison Kitsuné, and Omotesando Koffee. A board is also up for an “acclaimed Cebu-born dining destination” — Pig and Palm by Jason Atherton, known for one-Michelin-star Pollen Street Social in London — which is set to open soon, with more still to be revealed.
The additions deepen Greenbelt's luxury and lifestyle positioning within Ayala Land's broader Makati retail complex, which competes with nearby developments for high-end foot traffic. The arrival of brands like Maison Margiela and Comme des Garçons reflects continued international retailer interest in the Philippine market despite macroeconomic headwinds.
Move It releases a clothing line
Motorcycle taxi app Move It has launched Ride-Ready, a line of commuter essentials now available exclusively on GrabMart. The range includes a packable rain jacket, a scarf or cap that doubles as a helmet liner, and a refresh kit with travel-size alcohol spray, cooling wipes, and tissue.
The launch comes as motorcycle taxis have become a routine part of daily commuting. Move It said it recorded 20% growth in monthly users during the first half of the year compared with the same period last year. The company also said commuter feedback pointed to continued hesitation about booking rides, including concerns about sudden downpours, scorching heat, and the condition of shared helmets.
Move It, which Grab acquired in 2023, has been competing with Angkas and inDrive for share of a market that still operates under a government pilot study program with no permanent regulatory framework. The Ride-Ready line also signals how ride-hailing platforms are extending beyond mobility into adjacent product categories as a way to deepen brand engagement with riders.
“Filipino commuters have become extraordinarily good at adapting to city life. What they should not have to accept is arriving at a meeting soaked, or starting the afternoon already behind,” Move It General Manager Wayne Jacinto said in a statement. “Ride-Ready is a practical answer to that. We want our passengers to step off the ride the same way they left the house.”
The Ride-Ready range has been available on GrabMart since July 13. Prices start at P275, with special bundles that mix and match essentials for more savings.
New Balance launches ABZORB 2010 colorways
New Balance is introducing new colorways of the ABZORB 2010, with the release available exclusively at Foot Locker. The launch is supported by a global campaign featuring New Balance athlete and basketball all-star Zach LaVine.
Originally introduced in 1993, ABZORB cushioning was developed to improve running technology and later became a signature feature of several lifestyle models. The ABZORB 2010 pairs an exaggerated ABZORB sole unit with an upper inspired by popular 2000s-era styles.
The release taps into the sustained Y2K retro trend that has driven demand across the lifestyle sneaker segment, with multiple brands reviving early-2000s silhouettes. The Foot Locker exclusivity positions the drop within a specialty retail channel that has been a key partner for performance-to-lifestyle crossovers.
The ABZORB 2010 is available in Black Cement/Grey Matter/Hot Tomato and Black Cement/Angora/Pink Lemonade at Foot Locker Philippines stores and online.