Globe is taking its 917 GDay 2026 celebration closer to customers this year, with the "Love Overload" theme reaching neighborhoods, convergence areas, and major events through a series of GDay pop-ups scheduled from September to October across Luzon, Visayas, and Mindanao. The "917" is a nod to Sept. 17, the date Globe marks as its annual GDay, and this year's campaign stretches that celebration into a multi-week tour built around six stops.

This year's tour will make stops in Quezon City, General Trias, Cebu, Lucena, Bacolod, and Angeles City, giving customers the opportunity to join the celebration closer to home. In several of these areas, GDay is aligning its pop-ups with festivities that customers already look forward to, including the Siomai Festival in Cebu, the long-running MassKara Festival in Bacolod, and Tigtigan in Angeles City — a placement that brings the activation to crowds where they already gather.

"GDay is our way of showing customers how much we appreciate them, and we want them to feel that wherever they are. By bringing GDay into more communities, we can celebrate alongside our customers and create rewarding moments that feel closer and more relevant to them," said KD Dizon, Chief Marketing Officer at Globe.

Customers can catch the 917 GDay pop-ups at the following locations and times:

• Cebu: Barangay Tisa, during the Siomai Festival, Sept. 18 to 27, 4 p.m. to 1 a.m.
• General Trias: Barangay San Francisco Sunny Brooke 2 Gate 2, Sept. 21 to 23, 9 a.m. to 6 p.m.
• Quezon City: LITEX Terminal Commonwealth, Sept. 25 to 27, 9 a.m. to 6 p.m.
• Lucena: Lucena Public Market, Sept. 28 to 30, 9 a.m. to 6 p.m.
• Bacolod: Bacolod Government Center, during the MassKara Festival, Oct. 13 to 18, 3 p.m. to 12 a.m.
• Angeles City: Barangay Balibago, during Tigtigan, Oct. 23 to 24, 3 p.m. to 12 a.m.

At each stop, customers can take part in interactive activities and unlock rewards to take home at the GDay pop-up booth. Through the GlobeOne app, they can redeem entries to G Raffle Rush, play Goken Zone for a chance to win prizes, and discover exclusive GDay offers. A Spin the Wheel activity gives customers the chance at instant prizes, while eligible customers can enjoy additional brand-exclusive rewards and freebies. The setup positions the GlobeOne app as the campaign's central hub, with the on-ground booths doubling as an entry point to rewards that extend in-app beyond each stop.

The celebration also continues online, as customers who share their GDay pop-up experience on social media get the chance to win special GDay merchandise and GCash. Together, the activities give customers different ways to experience GDay, from rewards and games to moments they can enjoy with their communities.

The community pop-ups are among the many ways Globe is bringing Love Overload to customers for 917 GDay 2026. With the Cebu, General Trias, Quezon City, and Lucena stops running through the end of September, the Bacolod and Angeles City dates in mid- and late October close out the tour, giving customers in those areas upcoming chances to join. Beyond the on-ground celebrations, customers can find more rewards, surprises, and experiences made Just for You through the GlobeOne app throughout the GDay season.

Source: BusinessWorld Spotlight