NewsMacroGirls' Generation Unit Hyorisu Transforms Viral YouTube Series Into Debut Single 'Skibidi'

Girls' Generation Unit Hyorisu Transforms Viral YouTube Series Into Debut Single 'Skibidi'

Author: The Korea Times Business·

Key Takeaways

  • Hyorisu is a new sub-unit consisting of Girls' Generation members Hyoyeon, Yuri, and Sooyoung, originating from the web series "Fake Kim Hyoyeon" on Hyoyeon's YouTube channel.
  • The unit's two-track digital single "Skibidi" will be released Monday at 6 p.m. KST on major streaming platforms, with a performance video premiering on the SMTOWN YouTube channel.
  • The title track blends house beats and heavy hip-hop with Arabian string samples, while the second song "Lowkey In Love" is an upbeat dance-pop track featuring brass arrangements.
  • Hyorisu previewed both songs live on Aug. 22 at the 2026 CassCool Festival at Seoul Land in Gwacheon, Gyeonggi Province.
  • The project follows prior Girls' Generation sub-units such as TTS and Oh!GG, and reflects a K-pop trend of using YouTube content to test group chemistry before official releases.
Girls' Generation Unit Hyorisu Transforms Viral YouTube Series Into Debut Single 'Skibidi'

A lighthearted web joke has officially grown into K-pop's newest unit project.

Hyorisu, a new sub-unit featuring Girls' Generation members Hyoyeon, Yuri, and Sooyoung, originated on Hyoyeon's personal YouTube channel, Hyo's Level Up, through a fan-favorite web series titled "Fake Kim Hyoyeon." In the series, the three veteran idols humorously competed for key group positions such as main vocalist, main dancer, and center, quickly winning over long-time fans with their unscripted comedic chemistry and natural group dynamic.

The trio is now bringing that energy beyond the screen with the official release of their two-track digital single, "Skibidi," which drops this Monday at 6 p.m. KST on all major streaming platforms. To mark the debut, a performance video for the title track will premiere simultaneously on the official SMTOWN YouTube channel, giving global listeners an immediate visual experience.

The project also fits a familiar pattern for Girls' Generation, which debuted under SM Entertainment in 2007 and has previously spun off sub-units such as Girls' Generation-TTS and, more recently, Oh!GG. It reflects a broader trend in K-pop, where veteran groups and their agencies increasingly lean on YouTube variety content and other direct-to-fan channels to test chemistry and concepts before committing them to official releases.

Musically, the project balances modern experimentation with bright retro nostalgia. The title track, "Skibidi," opens with dynamic house beats before shifting sharply into heavy hip-hop, incorporating exotic Arabian string samples to support a bold central message about carving out one's own path in the industry. In contrast, "Lowkey In Love" offers pure dance-pop, combining vibrant brass arrangements, a buoyant groove, and an infectious melody that highlights the trio's signature upbeat energy.

Hyorisu previewed this musical direction on Aug. 22 at the 2026 CassCool Festival at Seoul Land in Gwacheon, Gyeonggi Province. Performing both tracks live ahead of the official release, the trio demonstrated versatile vocal harmonies and high-impact choreography, showing that a concept born from casual fun benefits from nearly two decades of combined stage experience.

Ultimately, Hyorisu gives all three Girls' Generation stars a refreshing, lighthearted space to express a looser and more playful side of their musicality, with the simultaneous performance video offering an early gauge of how the web-born concept translates to a full release.

This article was published with the assistance of generative AI and edited by The Korea Times.