Genius Group, an NYSE-listed AI-powered education company, has announced a plan to buy bitcoin again — just months after selling its entire stash of the cryptocurrency.

In a Thursday statement, the company said it aims to build parallel AI and bitcoin treasuries worth a combined $1.6 billion, with total company assets targeted at $2 billion by fiscal year 2031.

The announcement marks a sharp reversal. In April, Genius Group sold all of its bitcoin reserves to repay $8.5 million in debt. That sale came as a number of digital asset treasuries were struggling amid a drop in crypto prices.

"Every dollar of preferred capital deployed into our bitcoin and AI Treasury that generates returns above the preferred dividend rate flows directly to our ordinary shareholders' net asset value," Genius Group CEO Roger James Hamilton said.

Genius Group first adopted a "Bitcoin first" strategy in late 2024, building a position that grew to 440 BTC by February 2025. That effort was disrupted when a court order blocked the company from raising funds or issuing shares, forcing a series of sales that reduced its holdings — including roughly 86 BTC sold in a single month, which left about 84 BTC by February 2026.

The company has since sold its remaining bitcoin entirely, using the proceeds to eliminate $8.5 million in debt. The liquidation reportedly came at a loss, leaving Genius Group with no crypto reserves. The new plan is notable because it comes through a different funding route: preferred stock rather than ordinary share sales, which the company says should make preferred capital its primary financing tool going forward and reduce reliance on its ordinary share ATM program.

Against that backdrop, the company is now proposing to rebuild a bitcoin treasury — this time alongside a similarly sized AI treasury — funded not through equity sales but through a new preferred stock offering.

Genius Group intends to draw on its $1.2 billion SEC-cleared shelf registration to issue Perpetual Preferred Securities, targeting an initial $12.5 million raise. Proceeds would be split between the AI treasury, the bitcoin treasury and a cash reserve covering about 18 months of dividend payments.

The plan mirrors moves by Strategy, the biggest corporate holder of bitcoin, which has raised over $16 billion via perpetual preferred stock for its bitcoin holdings. Nasdaq-listed Strive Asset Management has raised more than $150 million in a similar manner.

For investors following corporate bitcoin treasury strategies, the comparison underscores how companies are using preferred instruments to fund digital asset accumulation while also setting aside cash for dividend coverage. Genius Group says preferred capital will become its primary funding tool going forward, reducing reliance on its ordinary share ATM program.

Source: Bitcoin Magazine