As prediction markets gain traction, more businesses are looking to add forecasting tools to their existing apps. Gate, a Panama-based cryptocurrency exchange, is seeking to meet that demand with infrastructure that lets companies integrate those features directly into their own products. Launched in August, the service is open to brokers, Web3 applications, and trading platforms alike. The product, called Event Contracts Builder, is part of Gate's decentralized-exchange infrastructure platform, Gate DexBuilder.

"These companies can quickly integrate prediction market functionality [and] not have to spend a ton of tech resources … to build the entire infra behind it," Jason Fung, head of Gate DexBuilder, told Fortune.

Gate's expansion comes amid an explosion in the popularity of prediction markets. These platforms, which allow bettors to wager on virtually everything, are serving as a new way to gauge public sentiment. Kalshi and Polymarket dominate the industry, and consumer-facing businesses have begun incorporating their market data and event contracts into their own products. The growth has not been limited to crypto-native venues: Kalshi, a U.S.-regulated exchange, has seen event contracts tied to sports, politics, and pop culture draw significant trading volume, while brokerages and media outlets have experimented with embedding market odds into their platforms. That momentum has made white-label infrastructure—tooling that lets a brand offer markets under its own name—an increasingly crowded corner of the industry, with incumbents and newcomers alike racing to supply it.

Gate first entered that ecosystem as a Polymarket partner. Earlier this year, the exchange integrated Polymarket Builder, a tool that lets exchanges and apps offer Polymarket's existing prediction markets within their own products. Fung said Gate was the first exchange to integrate it. That experience helped shape Gate's own offering—and inspired it to compete with its former partner. The distinction matters: rather than reselling another venue's markets, Gate's Event Contracts Builder is designed to let partners create and host their own event contracts, a shift from distribution to infrastructure provision that mirrors how exchanges have historically competed on tooling for third parties.

Alongside the Event Contracts Builder, Gate has launched a $3 million grant program to support companies developing event contract products. Fung said the funding comes entirely from Gate and can help cover development costs. Selected builders may also receive technical assistance, marketing support, and media promotion. The program is still in its early stages, and Gate is currently reviewing its first group of applicants. How the program's uptake compares with the developer incentives already offered by larger prediction market platforms will be one measure of whether Gate can establish itself in the space.

From gaming to crypto

Before crypto, Fung started his career in media and entertainment, with a focus on gaming. During that period, he lived in Canada and held roles at organizations including media and technology company BroadbandTV and e-sports website Azubu. He later moved to China and spent five years at tech giants Alibaba and ByteDance, where he worked on TikTok Global.

He entered the crypto space during the ecosystem's 2021–22 boom and bust period, pursuing what he now regards as short-lived Web3 narratives. Exhausted by that experience, Fung transitioned to more established roles, working for the layer 1 Sei Foundation and then AP Finance, the U.S. arm of centralized exchange Bybit.

In July, Fung joined Gate to help expand the globally distributed exchange. Although the company operates remotely, the 13-year-old firm maintains hubs in Hong Kong, Japan, Dubai, and Malta, alongside its North American entity, Gate U.S.

This story was originally featured on Fortune.com.