GAMEE, a leading mobile gaming platform on Telegram and a subsidiary of AlphaTON Capital and Animoca Brands, has launched Gold Fest Season 2, setting a new benchmark for rewards on the messaging platform. Titled “Gold Fest: The Game,” the second season introduces a $1 million gold-backed token pool — the largest ever offered in Telegram gaming — building on the momentum of its predecessor, which attracted more than 500,000 participants and distributed $500,000 in prizes before concluding on May 17, 2026.

The new season is already underway through a standalone Telegram app, where players can begin collecting XP daily. Season 2 expands the core experience with fresh mechanics: players can dig deep, play mini-games, collect Gems, and enter Gold Point giveaways to earn their share of the record-breaking pool. By opening the event early and allowing players to start progressing ahead of the full launch, GAMEE is extending the same low-friction format that helped Season 1 reach a large audience, while adding more ways for users to participate inside Telegram.

GAMEE launches gaming event with biggest ever Telegram prize pool — GAMEE (@GAMEEToken) August 20, 2026

Redefining Rewards Through Real-World Asset Backing

At its core, Gold Fest moves away from winner-takes-all structures toward a system in which activity determines rewards. Players collect Energy by playing games, completing quests, and inviting friends, then advance across an in-app “Prize Board.” Landing on reward tiles grants Gold Points, which dictate each participant’s proportional slice of the total pool and are converted into gold-backed tokens in TON wallets when the event closes.

The initiative is supported by the TON Foundation and sponsored by Flashy Gold and nGRND, a platform offering tokenized access to in-ground gold reserves alongside ESG-based climate rewards. According to GAMEE, this architecture brings sustainable, asset-backed value on-chain without traditional extraction, placing the campaign at the intersection of Telegram gaming, TON-based rewards, and real-world asset branding.

Leveraging over a decade of Telegram gaming expertise, GAMEE requires no downloads or complex onboarding, making digital ownership accessible to a mainstream audience. As CEO Martin Zakovec explained, the platform takes “something whose value everyone already understands—namely gold—and makes it accessible in a completely new way,” ensuring that broad participation, rather than a handful of winners, drives the reward economy.

Players can join the event through the Gold Fest app: https://t.me/goldfest/start?startapp=eyJyZWYiOjkzOTkzMTMxOH0

Source: Metaverse Post