Freight brokerage Fura announced on Tuesday that it has acquired High Rise Logistics, marking the seventh acquisition for the Cincinnati-based, AI-powered third-party logistics (3PL) company. Financial terms of the transaction were not disclosed.

Vancouver, Washington–based High Rise Logistics provides flatbed, expedited, truckload, and less-than-truckload transportation services. The company maintains a strong presence in the Pacific Northwest and also offers intermodal, drayage, and warehousing capabilities.

Fura's strategy centers on acquiring freight brokerages and integrating technology and automation into their operations to enhance scalability. The approach reflects a wider trend of technology-enabled consolidation in the freight brokerage sector, which spans thousands of mostly small operators across the United States. A prolonged freight market downturn through 2023 and 2024 added pressure on margins across the sector, particularly among smaller brokers.

"What we're doing has never been done in logistics — we're buying great businesses and transforming them at a speed this industry has never seen," said Jeff Dangelo, co-founder and CEO of Fura. "High Rise is a perfect fit for our roll-up: great customers, a great team, and exactly the kind of business that gets supercharged the moment you put our technology behind it."

Following the acquisition, High Rise's leadership team will continue to oversee daily operations while gaining access to Fura's technology platform, which includes AI-powered bidding, carrier-sales functions, and shipment visibility tools. Such capabilities have become increasingly important competitive factors as brokerages compete on speed of quoting, carrier matching, and shipment transparency.

"The logistics world is transforming fast, and we wanted to be able to compete with anyone," said Denis Russu, High Rise co-founder. "Fura makes that possible — it puts powerful technology in our people's hands, transforms the customer experience, and lets us scale without the burden of having to innovate on our own."

Fura's approach represents a repeatable model for consolidating the highly fragmented freight brokerage sector. Rather than simply acquiring businesses and absorbing their overhead, the company migrates each acquisition onto a shared AI-powered automation platform designed to drive leaner operations and greater efficiency. With seven acquisitions completed, Fura has built a growing portfolio of brokerages on its platform through a consistent acquisition cadence.