Blend, a leading digital origination platform for banks, credit unions, and mortgage lenders, has announced that Frost Bank, a top 50 U.S. bank with more than $53 billion in assets, has successfully modernized its deposit account application experience through the Blend platform. Frost is the banking subsidiary of San Antonio, Texas-based Cullen/Frost Bankers (NYSE: CFR), while Blend's parent company, Blend Labs, Inc., trades on the New York Stock Exchange (NYSE: BLND).

The partnership has produced measurable results: a 60% increase in digital account application completions and an 80% reduction in manual review requirements. According to the companies, these outcomes reflect Frost's longstanding commitment to delivering an experience that goes beyond what customers expect from a large bank.

"Blend gives us confidence that we can continue to drive new customers to the online channel because we know they will have a great experience," said Brad Bremer, SVP of Consumer Deposit Products at Frost Bank.

Extending the Premier Customer Experience Across the Entire Bank

For Frost Bank, the digital account opening process is far more than a transaction — it serves as the bank's front door and the critical first impression for every new customer. That framing mirrors a broader shift across U.S. retail banking, where a growing share of new customer relationships now begins in digital channels and deposit account opening has become a key front in the competition for customer growth. Committed to delivering a consistent, world-class onboarding journey across its entire product portfolio, Frost extended its partnership with Blend to power its digital deposit growth.

"Customer growth is our number one metric for success, and the digital account opening channel is incredibly important for us to meet our strategic goals," said Bremer. "Blend gives us confidence that we can continue to drive new customers to the online channel because we know they will have a great experience."

The decision built naturally on a lending partnership that began in 2020, through which Blend had already earned high customer satisfaction scores across Frost's home equity, mortgage, and consumer loan products.

"As we rolled out Blend on our lending products, we saw really great customer feedback and success," said Katie Keating, EVP and Director of Consumer Products and Strategy at Frost. "That first foray on the lending side gave us the confidence to move over to deposits as well."

Success Across Every Dimension

When Frost launched Blend for deposit account opening, the results came quickly:

• Completion rates rose from 50% to 80%, a 30-point leap in customers who start and finish the process.
• Manual review fell from 15% to 3%, dramatically streamlining back-end operations.
• Accounts now open in as little as 6–7 minutes, delivering on the promise of a truly seamless experience.
• Net Promoter Score (NPS) climbed from 90% to 94% within just the first months of launch.

"Blend's job is to make sure that when a customer starts an application, they finish it, and that when they finish it, they want to come back," said Nima Ghamsari, co-founder and Head of Blend. "Partners like Frost push us to keep raising the bar on what a great digital banking experience looks like."

A Platform Built for Continuous Improvement

With the foundation now in place, Frost is focused on using the platform's end-to-end visibility to continuously refine the customer journey. The data flowing through Blend's unified platform is already shaping how the bank thinks about improvement over time.

"A lot of companies today are drowning in data but starving for insights," said Keating. "Having a digital onboarding platform that gives us insight into the journey from start to finish is going to help us derive takeaways that will make the customer experience better and better over time."

For Frost, the deposit rollout marks the latest step in a collaboration with Blend that began with lending products in 2020 and now spans the bank's consumer onboarding journey.

Source: GlobalFinTechSeries