A new integration embeds SONAR rate data and coverage difficulty scores across FleetWorks' AI-driven phone, email, and SMS workflows, aimed at helping brokers and carriers book freight with greater confidence.

San Francisco, CA — August 13, 2026 — FleetWorks, an AI marketplace that matches freight brokers and carriers at scale, and SONAR, a freight market data and supply chain intelligence platform, have announced a partnership that brings SONAR's TRAC rates and coverage scores into FleetWorks' AI agents across the entire platform. The integration is now live for all carriers using FleetWorks, as well as for brokers who are customers of both FleetWorks and SONAR, providing broker teams with verified market context at the precise moment they quote, negotiate, and cover freight.

Bridging the Gap Between Conversation and Market Data

Freight brokerage has long been a relationship-driven, phone-centric business, and that workflow has proven difficult to automate intelligently. Carriers and brokers negotiate live, often under tight time pressure, while the data they need to price a load accurately lives in a separate system. A carrier sales representative negotiating a load typically conducts the conversation in one place while consulting market data elsewhere — a SONAR dashboard, a rate tool, or an account manager or pricing analyst on Microsoft Teams. By the time the relevant context arrives, the carrier may have already hung up, or the load may have been covered by a competitor who responded first.

The same disconnect affects AI agents: automation built solely around a brokerage's minimum/maximum rate spread, without access to current market data, can miss critical insights in a rapidly shifting market. This is a meaningful limitation in the spot freight sector, where lane-level rates can move noticeably over the course of a single day as capacity tightens or loosens.

This partnership is designed to close that gap. SONAR's high-frequency data now feeds directly into FleetWorks' AI agents across every supported channel — phone, email, and SMS. When a FleetWorks agent works on a carrier or load, it references SONAR's current spot rates and live market conditions while working toward a bookable price within the broker's predefined guardrails. When market conditions fall outside those guardrails, the agent escalates the situation to a human, with SONAR context attached. Brokers set rate tolerances along with approval and escalation rules; SONAR provides the ground-truth data on which those controls operate.

New Capabilities for Mutual Broker Teams

Broker teams using both platforms can now:

• Negotiate every carrier call and email against current lane-level market rates rather than historical data.
• Prioritize which loads and lanes require human attention using SONAR lane scores.
• Quote faster and more consistently, without representatives switching between a rate tool and the conversation.
• Escalate out-of-market situations to a person with the relevant SONAR context already attached.
• Measure outcomes against market benchmarks across the entire team.

Executive Commentary

"Enabling access to accurate, high-frequency data at the moment a decision gets made in freight negotiation creates more efficient and better outcomes. FleetWorks operates right then — the live negotiation — across thousands of daily carrier conversations. Putting SONAR there means the market signal and the market action happen in the same place," said Julie Van de Kamp, Chief Marketing and Operations Officer at SONAR.

FleetWorks' AI agents currently handle more than 30,000 daily loads across 40-plus brokerages, engaging a network of over 29,000 carrier MCs. That footprint places the integration among the larger real-world deployments of AI-driven automation in U.S. freight brokerage, a sector that includes thousands of licensed brokers and has seen accelerating investment in digital tooling over recent years.

"For a broker, covering a load has always been a guessing game: Have I found the best carrier at the best price? For a carrier, covering a truck is about maximizing your rate today and maximizing the utilization of your truck over the week. AI agents bring answers to those questions. With SONAR built in, every conversation has integrated data that answers these questions to provide more trust in the marketplace. If there's an unanswered question, people step in exactly when their judgment matters," said Paul Singer, CEO and Cofounder of FleetWorks.

Availability and Upcoming Webinar

The integration is live now for FleetWorks carriers. For brokers who are both FleetWorks and SONAR customers, activation is automatic.

SONAR and FleetWorks will co-host a live webinar on August 27 at 2:00 p.m. ET, featuring a live demonstration. Registration is available at event.on24.com.

About FleetWorks

FleetWorks helps brokers cover loads and manage freight using thousands of orchestrated AI agents. Users make business decisions informed by data shared across their teams, including a network of over 29,000 vetted carriers for covering loads without posting. The platform tracks every load through GPS and AI agents, alerting users when something appears off so they can serve customers with confidence.

About SONAR

SONAR is a provider of high-frequency, global supply chain intelligence for the freight and logistics industry. SONAR's price, demand, and capacity data allow customers to benchmark, analyze, monitor, and forecast the global physical economy. More information is available at gosonar.com.