Feedzai, an AI-native platform that prevents fraud, money laundering, and financial crime in real time, has announced the appointment of Joost van Mook as Chief Revenue Officer (CRO). The move consolidates Feedzai's global go-to-market under a single revenue leader as the company pushes its expansion across four regions.

Van Mook joins Feedzai after serving as Chief Commercial Officer at Backbase, a banking technology scale-up, where he led global go-to-market functions through a period of rapid international growth. Before that, he spent more than a decade at SAP, progressing through enterprise sales and regional leadership roles to oversee commercial operations across EMEA. Across a 20-year career, he has built a reputation for dismantling commercial silos, championing rigorous sales enablement, and aligning product innovation directly with measurable customer outcomes. That blend of scale-up and enterprise-software experience maps onto the realities of fraud-prevention sales, where deals with regulated financial institutions typically involve lengthy evaluations and multi-stakeholder buying decisions.

In his new role, van Mook will lead Feedzai's global revenue organization, unifying direct enterprise sales, revenue operations, commercial partnerships, and market expansion across key countries in North America, Europe, Latin America, and Asia-Pacific.

"Modern financial institutions are managing two parallel pressures: sophisticated, AI-generated fraud schemes and the demand for zero-friction digital transactions," said Nuno Sebastião, CEO and Co-Founder of Feedzai. "Joost has repeatedly proven how to translate complex, mission-critical enterprise tech into long-term strategic partnerships. His operational discipline and customer-centric approach will be instrumental as we scale our global footprint and safeguard the future of digital finance."

Van Mook's leadership approach emphasizes breaking down barriers between technical engineering and client-facing teams, ensuring that product development and commercial execution move in lockstep.

"Feedzai has led the industry's transformation to AI-native processes," said Joost van Mook, Chief Revenue Officer at Feedzai. "I'm excited to bring this innovation to the world's top banks and payment networks, along with deep alignment and collaboration to stop financial crime."

Feedzai currently protects more than 1 billion consumers across hundreds of financial institutions worldwide, analyzing 140 billion transactions and processing $19 trillion in payment value annually. Those figures frame the commercial mandate ahead of van Mook: sustaining a revenue organization that serves hundreds of institutions while extending coverage into new markets. Signals worth watching include how quickly the unified revenue structure takes shape and where Feedzai's partnership and expansion activity develops across the regions named in his mandate.

Source: GlobalFinTechSeries