eToro Signs Multi-Year Partnership With Leeds United
Key Takeaways
- •The partnership begins with the 2026/27 season and applies to both Leeds United’s men’s and women’s teams.
- •eToro will have branding on pitchside LED boards, stadium screens and interview backdrops at Elland Road.
- •The company said it wants to use the partnership to make investing feel more accessible, with a particular focus on encouraging more women to invest.
- •Leeds United said it welcomed eToro to the club and was pleased to include the women’s team in the arrangement.
- •The deal extends eToro’s existing sports sponsorship activity across football and rugby competitions.
eToro, the multi-asset trading and investing platform, has announced a new multi-year partnership with Leeds United, becoming the club’s Official Trading Partner starting with the 2026/27 season. The agreement covers both Leeds United’s men’s and women’s teams.
Under the deal, eToro will receive prominent visibility at Elland Road on matchdays, including branding on pitchside LED boards, stadium screens and interview backdrops. The partnership will also extend beyond the stadium, with digital content and fan activations planned throughout the season.
eToro said the collaboration reflects its broader goal of making investing more accessible, particularly to women, who statistically remain less likely to invest than men. By partnering with both Leeds United’s men’s and women’s sides, the company said it aims to use football’s reach to raise awareness of investing and encourage more women to get started with confidence.
Stephanie Wilks-Wiffen, Director of Marketing at eToro, said the partnership was rooted in community, noting Leeds United’s large and passionate fanbase in Yorkshire and beyond. She added that the companies look forward to creating content and experiences that resonate with supporters while making investing feel more approachable.
Phil Hardman, Partnerships Director at Leeds United, welcomed eToro to the club and highlighted enthusiasm for involving the women’s team in the arrangement.
The Leeds United deal adds to eToro’s growing sports sponsorship portfolio, which already includes several Premier League and Ligue 1 clubs, as well as Premiership Rugby’s men’s and women’s competitions. For Leeds United, the partnership expands the club’s commercial footprint ahead of the 2026/27 season, while also placing the women’s team within the same branded activation strategy as the men’s side.
The agreement also reflects a broader trend in sports sponsorship, where financial services brands are increasingly using club partnerships to reach mass audiences through stadium exposure, digital content and supporter engagement across multiple teams and competitions.
