eToro has announced plans to acquire US-based brokerage TradeZero, a move designed to accelerate the trading platform's expansion in the American market. The announcement comes alongside eToro's second-quarter 2026 results, which revealed a 30% decline in crypto revenue, highlighting the company's broader push to diversify its revenue streams beyond digital assets.

TradeZero Deal Anchors US Expansion

According to eToro's announcement, the acquisition of TradeZero will bring established US brokerage infrastructure and market reach to eToro's platform, extending its trading offerings beyond its current footprint. TradeZero, founded in 2015, operates as a US broker-dealer offering zero-commission equity and options trading, assets that would complement eToro's existing multi-asset platform. The deal is positioned as a strategic growth initiative rather than a reaction to any specific market event.

The transaction arrives as eToro continues to build out its wider trading and investing business. Notably, the company previously led a $12.5 million funding round in Extended, an onchain perpetuals exchange.

Q2 Crypto Revenue Decline

eToro reported that its crypto revenue fell 30% in the second quarter, according to its Q2 2026 results. Given that digital assets represent a significant component of eToro's trading offering, crypto revenue serves as a closely watched indicator of platform activity.

Softer crypto trading activity is not a new trend for the company. eToro had earlier reaffirmed its commitment to crypto despite lower first-quarter activity, and the second-quarter figures continue that pattern of reduced digital asset trading volumes.

Diversification Strategy

The TradeZero acquisition broadens eToro's revenue exposure across traditional trading channels, potentially reducing the company's reliance on crypto activity, which can fluctuate significantly from quarter to quarter.

With crypto revenue down 30%, diversification becomes a directly relevant business theme. The TradeZero deal signals eToro is adjusting its growth mix toward a wider trading base. At the same time, the company has continued backing digital-asset infrastructure through moves such as its involvement in Extended's $12.5 million strategic round, suggesting it is expanding on multiple fronts rather than retreating from either side of its business.

For eToro, a wider trading footprint could soften the impact of quarters where crypto revenue contracts. However, the ultimate effect will depend on the completion and integration of the TradeZero acquisition. The US retail trading landscape remains competitive, with established players such as Robinhood, Charles Schwab, and Fidelity occupying significant market share, meaning eToro's ability to leverage TradeZero's existing infrastructure will be a key factor in how effectively it can scale its American operations.