September 30, 2026 — Eric Jackson, president of asset manager SRX Global, said in remarks to the media outlet Coinage that Bitcoin (BTC) can reach $100,000 by the end of 2026, provided the breakout now underway keeps its momentum through the final quarter of the year.

According to the report, the call "pairs a man with a machine," with Jackson fronting the forecast.

Bitcoin, the largest cryptocurrency by market capitalization, first crossed the $100,000 mark in December 2024, following the January 2024 launch of spot Bitcoin exchange-traded funds in the United States. Those funds gave US investors a way to gain exposure to Bitcoin through standard brokerage accounts without holding the asset directly, extending the market into regulated investment channels. The $100,000 level has since been widely watched as a psychological benchmark in digital-asset markets, with round-number thresholds of this kind frequently anchoring analyst commentary and media coverage of the sector.

Year-end price targets from asset managers and analysts are a recurring feature of digital-asset commentary, and Jackson's projection is explicitly conditional, resting on the current breakout extending through the fourth quarter. Price targets of this kind are forecasts rather than, and Bitcoin's price has historically been subject to sharp swings in both directions — after peaking near $69,000 in November 2021, the asset fell below $16,000 within roughly a year. Because the call is defined by that stated condition rather than being unconditional, whether Bitcoin's breakout holds through the fourth quarter is the standard against which the forecast can be tracked as year-end approaches.

This content was first published on COINOTAG: https://en.coinotag.com/eric-jackson-srx-global-bitcoin-100000-year-end-target