Domino's Launches 'The Domino,' a Personal-Size Detroit-Style Pizza, Nationwide on Aug. 31
Key Takeaways
- •Domino's will launch "The Domino," a personal-size Detroit-style pizza shaped like the company's logo, at restaurants nationwide on August 31.
- •The product lets customers choose their sauce and up to three toppings on a pizza cut into two slices, using buttery pan dough with Parmesan in the crust.
- •A two-topping version of The Domino will be included in the Mix and Match promotion at $6.99 each when ordered with another eligible item, though prices may vary by location.
- •Joe Jordan, Domino's COO, president of U.S. operations, and incoming CEO, stated that the product addresses a gap in the menu for customers seeking individual customization during group orders.
- •The launch comes as Domino's operates more than 22,500 stores across over 90 markets, with independent franchisees running 99% of locations and digital channels accounting for over 85% of U.S. retail sales in 2025.
Domino's is putting its own brand identity on a new menu item, unveiling a personal-size pizza designed for individual tastes and group-ordering flexibility.
The Michigan-based pizza chain announced Tuesday that "The Domino" — a Detroit-style pizza made for one — will launch at restaurants nationwide on Aug. 31. Shaped like the company's signature red-and-blue domino logo, the pizza is cut into two slices and lets customers choose their sauce and add up to three toppings.
Detroit-style pizza, characterized by its rectangular shape, thick crust, and crispy caramelized cheese edges, traces its origins to Buddy's Pizza in 1946 and has grown from a regional specialty into a national menu trend. Rival Pizza Hut introduced its own Detroit-style pizza nationwide in 2021, and Domino's — headquartered in the state where the style was born — is now entering the format with a single-serve twist.
Domino's is positioning the product as a solution for customers who want different toppings when ordering with family or friends, as well as for individual meals and on-the-go occasions. The move reflects a broader push across the quick-service restaurant industry toward personalization and individual-portion formats that cater to diverse household preferences.
"The Domino fills a gap in our portfolio," said Joe Jordan, chief operating officer and president of Domino's U.S., and incoming CEO. "When everyone wants something different, traditional pizza falls short. The Domino lets every person build the exact pizza they want."
The pizza uses Domino's buttery-flavored pan dough with Parmesan cheese baked into the crust. It comes with two layers of cheese and is finished with the chain's garlic seasoning.
Domino's said consumers in independent testing rated The Domino as one of the most delicious products the company has introduced. The announcement did not include additional details about the testing methodology or sample size.
FOX Business reached out to Domino's for further information about the product's development, consumer testing, pricing, and potential impact on franchisees.
The Domino will be included in the chain's Mix and Match promotion, allowing customers to select a two-topping version as one of two or more eligible menu items for $6.99 each. Prices may be higher at some locations, the company noted.
The launch comes as Domino's operates a global network of more than 22,500 stores across more than 90 markets. The company reported over $20.6 billion in global retail sales during the four quarters ended June 14. Independent franchise owners operated 99% of its stores at the end of the second quarter.
Domino's has also leaned heavily into digital ordering in its home market. More than 85% of Domino's U.S. retail sales in 2025 came through digital channels, according to the company.
