DayOneDream, the South Korean entertainment company behind artists including BTOB and Lee Chae Yeon, is partnering with Sony-backed blockchain network Soneium to explore bringing K-pop intellectual property and entertainment revenue onchain.

The collaboration will use DayOneDream’s WAVIST platform to examine the tokenization of K-pop IP and related economic value. It follows an earlier onchain bond that financed entertainment rights through issuance, repayment and redemption.

The companies’ announcement builds on a completed transaction rather than introducing an entirely new pilot. In May, WAVIST completed the full lifecycle of a tokenized IP bond issued to finance K-pop IP, including issuance, final redemption and token burning, according to the companies.

However, no public sale of a specific artist’s revenue rights to general fans has been announced. Any future access to such assets will be subject to applicable regulatory and eligibility requirements.

1/ K-pop is going onchain. BTOB. LEE CHAE YEON. MeMi. 2F, and more! Today, we’re proud to announce our partnership with DayOneDream, one of Korea’s leading entertainment companies, to bring popular K-pop IP and entertainment assets onchain through @wavist_io . pic.twitter.com/YSwAmNsmYr — Soneium (@soneium) September 29, 2026

What Soneium and DayOneDream Announced

The partnership centers on WAVIST, DayOneDream’s platform for bringing K-pop intellectual property into real-world financial infrastructure.

Soneium and DayOneDream said they will jointly explore ways to bring K-pop IP and its associated economic value onchain at scale. The arrangement combines DayOneDream’s entertainment expertise with Soneium’s blockchain infrastructure and ecosystem.

The companies said access for eligible users to these assets will be governed by applicable regulatory and eligibility requirements. The announcement therefore describes an infrastructure partnership, rather than the launch of a storefront where fans can immediately purchase rights connected to artists or entertainment revenue.

WAVIST’s Onchain Bond Transaction

The clearest evidence supporting the announcement is the operation of the earlier bond, rather than promotional language surrounding the new partnership. In May, WAVIST issued a tokenized IP bond to finance K-pop IP and carried it through final redemption and burning entirely onchain.

The transaction demonstrated that entertainment-related real-world assets could move through an end-to-end onchain framework instead of being represented only by a registry entry. The companies have not disclosed the bond’s size, interest rate, target artist, investor count or sales territory.

The project is part of a broader real-world asset, or RWA, trend involving the tokenization of traditional assets. Tokenized real-world assets are also contributing to the development of tokenized stock markets and increasing activity across competing platforms, although the K-pop partnership does not itself announce a stock-trading product. Tokenization has become one of the more active institutional use cases for public blockchains in recent years, with asset managers and financial firms moving instruments such as money-market funds and government bonds onto tokenized rails.

The Companies Behind the Partnership

Soneium is positioned as blockchain infrastructure designed to support an onchain ecosystem for entertainment and intellectual property. The network is an Ethereum layer-2 chain developed by Sony Block Solutions Labs, a joint venture between Sony Group Corporation and Startale, and it launched its mainnet in January 2025.

DayOneDream is an entertainment company that manages K-pop artists, global concerts and IP. Its roster includes BTOB, LEE CHAE YEON, MEMI and 2F.

Through WAVIST, the partnership combines DayOneDream’s K-pop IP and entertainment expertise with Soneium’s network and broader ecosystem. The initiative also comes amid a wider institutional shift toward digital-asset frameworks covering stablecoins and tokenization across major markets.

Why the Announcement Is Not a Public Sale

WAVIST described the initiative in a September 29 post from Seoul during Korea Blockchain Week, an annual industry conference held in the South Korean capital:

Tonight in Seoul, K-pop goes onchain. Proud to announce during @kbwofficial Fans have always been the heart of K-pop. With @soneium , we're giving them a place onchain. Grateful to our artists and partners who made this possible. — Wavist (@wavist_io) September 29, 2026

Soneium and WAVIST plan to continue bringing tokenized K-content assets and their associated revenue streams onchain. The companies said this could provide eligible users with new ways to access supported IP while creating monetization options for IP owners.

Both objectives are explicitly conditioned on applicable regulatory and eligibility requirements. The announcement does not describe a trading venue, a purchase mechanism, a yield or a specific artist product that is currently available.

Investor-protection and listing questions have also emerged in the broader debate over tokenized stock-trading platforms. Those questions are relevant to any future K-pop IP product, but no details establishing such a product were provided in this announcement.

Statements From the Executives

Dylan Cho, RWA Lead at DayOneDream, said: “K-pop is a market unlike any other, yet the way capital reaches it has barely changed. Our partnership with Soneium sits where RWA, IP, and K-pop meet, and it opens a real path to investing through the IP itself. With the world watching this industry, we intend to make it the most compelling product out there.”

Yuji Kumagai, Head of Soneium Protocol, said: “Entertainment IP is one of the cle opportunities for bringing real-world value onchain.”

Kumagai added that Soneium aims to connect creators and IP owners with strong followings, such as DayOneDream, with fans and investors who want to support them.

The Broader Significance for K-Pop IP

K-pop has become a major global cultural industry, while much of the financial value it generates has remained within traditional ownership and investment structures. K-pop companies have a history of adopting new fan-engagement technology, from membership and live-streaming platforms to digital collectibles. Soneium and DayOneDream said onchain infrastructure could give fans and investors new access to IP they already support and provide creators with additional tools to raise capital.

A September 27 announcement from Startale promoted an invite-only event focused on the partnership and tokenized entertainment IP:

Sep 29: Tokenizing K-Pop, a @Wavist_io Night @soneium joins DayOneDream and community partner @Optimism for an evening spotlighting tokenized IP and the future of onchain entertainment. This event is invite-only. Registration is subject to approval. — Startale (@StartaleGroup) September 27, 2026

Kumagai called K-pop “a great place to start” and said Soneium intends to continue bringing additional entertainment IP onto the network over time. The companies have not yet announced a specific public offering tied to BTOB, Lee Chae Yeon or any other individual artist. The open questions from here include which additional entertainment IP Soneium brings onto its network, how regulators classify any future entertainment-IP tokens, and whether WAVIST discloses more detail about its completed bond.