Fintech veteran Daniel Sogorka takes the helm to scale Informed's existing business, lead innovation of new products, and expand beyond auto lending into adjacent verticals.

Informed enters this next chapter processing more than 5 million applications annually, with its strategy, product roadmap, and customer commitments unchanged.

The company has automated over $350 billion in loan originations for customers including eight of the top ten U.S. auto lenders, powered by a Fraud Data Network of 2 billion data points.

Informed, the AI-powered platform that helps lenders verify applications, detect fraud, and accelerate loan funding across auto and consumer lending, has announced the appointment of Daniel Sogorka as Chief Executive Officer. The leadership transition marks Informed's next phase of growth, as the company scales its fraud protection technology across an expanding set of adjacent vertical markets beyond its original focus in auto lending.

The appointment comes as lenders across the industry continue to invest in automation to combat application fraud, which has grown more sophisticated with the rise of AI-generated documents, synthetic identities, and manipulated income and identity paperwork. For lenders, the stakes are both financial and operational: undetected fraud drives loan losses, while manual document review slows funding and increases cost per loan. Platforms that combine document verification with networked fraud data have become a key line of defense in this environment.

Since its founding, Informed has helped lenders automate more than $350 billion in loan originations, reducing fraud losses, cutting manual review time, and accelerating funding decisions for eight of the nation's top ten auto lenders along with numerous credit unions and consumer lenders. That impact is powered by Informed's Fraud Data Network, built on years of lending data spanning more than 100 million documents and 2 billion data points, giving lenders a depth of insight that is difficult to replicate. As Informed enters this next chapter, its focus on measurable impact around faster funding, lower fraud losses, and reduced cost per loan remains at the center of the company's strategy.

"Informed has built something rare: a data advantage lenders genuinely trust to fight fraud," said Sogorka. "With more than 2 billion data points behind the platform, we can catch what others miss, and it's the foundation we'll build on as we bring that same trust to new markets. I'm excited to work alongside this team to continue building on the strong foundation the Informed team has created."

Sogorka joins Informed after two decades of lending industry leadership, including senior roles at Black Knight / ICE, ServiceLink / FNF, Sagent, and Rocket Pro. He brings deep expertise in mortgage lending along with a track record of building and scaling B2B technology businesses focused on efficiency and customer experience. That background is notable given Informed's stated intention to expand beyond auto lending into adjacent verticals: his resume spans mortgage technology and servicing infrastructure, the kinds of document-heavy lending workflows where verification and fraud detection are similarly central. The company has not yet specified which verticals it will target next, but the leadership choice signals where its expansion experience is being drawn from.

"We invested in Informed with the vision to transform fraud detection and verification across the lending industry," said John DeLoche, Co-Founder and Managing Partner at Invictus Growth Partners and Informed board member. "Dan brings exactly the scaling experience and lending industry expertise this next chapter requires. Under Dan's leadership, we are confident this exceptional team will keep innovating to deliver even greater ROI for lenders."

"Informed has demonstrated that its technology can deliver meaningful, measurable results for many of the largest lenders in the country," said William Nettles, Co-Founder and Managing Partner at Invictus Growth Partners and Informed board member. "The combination of Informed's proprietary data advantage, industry leading ability to automate workflows and strong customer relationships creates a compelling foundation for continued growth. Dan is exceptionally well suited to lead the company into its next chapter."

Informed's leadership team and board are aligned behind the transition. The company's strategy, product roadmap, and commitments to customers remain unchanged. For lenders and industry observers, the signals to watch going forward are which adjacent lending verticals Informed formally enters, how the Fraud Data Network's scale advantage translates beyond auto, and whether the company's new product roadmap under Sogorka extends its footprint in mortgage and consumer lending verification.