Crypto investors look beyond market-cap rankings and back to fundamentals

Investors are increasingly assessing crypto tokens by market opportunity, adoption, revenue, and value capture rather than by market-cap rank, industry executives told CoinDesk.

Wealth managers entering the crypto market are paying little attention to CoinMarketCap rankings and instead examining individual projects, they said. That shift matters because it changes how newer tokens are compared: less as standalone entries on a leaderboard, and more as businesses or networks whose usage and economics can be evaluated directly. Hyperliquid is one early example, with investors valuing HYPE against the platform’s activity and economics.

Crypto investors are using revenue, usage, and value capture to sort tokens over longer horizons, even as perpetual futures continue to drive day-to-day price action, industry participants at Bitwise, Wintermute, and the Arbitrum Foundation told CoinDesk.

During an interview with CoinDesk, Bitwise CEO Hunter Horsley described the shift as the end of crypto’s “CoinMarketCap leaderboard” era. In earlier cycles, investors often valued new layer-1 networks as a fraction of the largest blockchain above them, he said, leaving smaller projects priced at a discount.

That approach is losing ground as investors focus on addressable markets, adoption, and how much economic value a project can capture, Horsley said.

He pointed to Hyperliquid as an example. Investors can assess the derivatives platform’s trading activity and economics when evaluating its HYPE token, rather than treating it as a smaller version of another blockchain. The token is up around 20% in the past year.

“When we speak with wealth managers at a firm that has recently approved access to the space, they have no idea where something ranks on CoinMarketCap,” Horsley said. “It’s irrelevant.”

Perpetual futures still set short-term prices

Wintermute OTC trader Jasper De Maere told CoinDesk that fundamentals and trading flows matter on different time horizons.

Perpetual-futures volumes still run at a multiple of spot across most major tokens, while funding, positioning, and liquidations set the tone intraday, he said.

Over the past 12 to 18 months, however, attention has shifted from infrastructure toward applications and appchains that fit more familiar fintech and venture-capital frameworks, De Maere said. That broader investor lens helps explain why revenue-generating tokens and network activity are drawing more attention from allocators who want a clearer link between product usage and token economics.

Fundamentals are starting to carry more weight in areas including decentralized finance, perpetual-futures exchanges, and decentralized physical infrastructure networks.

“Fundamentals set the floor and the shortlist, while flows set the price,” De Maere said. Revenue and usage can determine which tokens survive drawdowns or make it onto allocator shortlists, but they rarely determine the price on a given day, he added.

Wintermute’s flow data suggests the clearest change is in who is trading. Rather than a wholesale migration from spot to derivatives, institutional counterparties accounted for roughly 72% of its spot over-the-counter flow in the first half of 2026, up from around 59% a year earlier, De Maere said.

Those flows have concentrated in major cryptocurrencies and a shortlist of revenue-generating tokens, with tokenized real-world assets emerging as the main new category, he said.

“Part of the outperformance of revenue-generating tokens reflects fundamentals being rewarded, and part reflects the fact that fundamentals are the current narrative, so those tokens attract the flows,” De Maere cautioned. “The two are hard to separate.”

The divide is also visible between crypto tokens and publicly listed companies tied to the industry. Cryptocurrencies fell 36% in the first half while crypto stocks rose 23%, according to a Bitwise market review.

The divergence does not mean stocks will continue outperforming tokens, but it does show the two groups are drifting apart.

Analysts are focusing on verifiable metrics

Brendan Ma, head of investment strategy at the Arbitrum Foundation, told CoinDesk that analysts are arriving with a better understanding of revenue composition, transaction activity, and value capture than they had a year ago.

“The credible metrics are the ones that cost something to produce and can be verified onchain,” Ma said. He identified fee revenue, fee-paying users, and capital that remains on a network, including stablecoin balances and tokenized assets, as harder to manufacture.

Address counts and total value locked can be inflated by incentives or bots, Ma said. Rising transaction numbers are more meaningful when they are accompanied by higher fee revenue and user retention.

Ma pointed to Arbitrum, the network he works on, as one example of the project-level analysis now taking place. The network has processed more than 2.7 billion lifetime transactions, including more than 500 million in 2026, while Robinhood Chain is running at roughly $40 million in annual revenue, according to the foundation.

Under Arbitrum’s expansion program, 10% of that chain’s net protocol revenue returns to the Arbitrum ecosystem.

Bitwise’s Horsley said index products can give investors broad crypto exposure without requiring them to pick individual winners. Bitwise, Horsley’s firm, offers such products, as do some other asset managers including 21Shares.

Grayscale head of research Zach Pandl told CoinDesk that bitcoin remains a macro asset tied to demand for alternatives to fiat currencies, while other cryptocurrencies will face greater scrutiny of their underlying economics.

To Pandl, the outlook for the crypto sector itself is “very bright as stablecoins, tokenized assets, and decentralized finance tools will drive demand for digital assets beyond Bitcoin in the years ahead.”

“A small number of tokens with strong fundamentals will play a central role in digital assets’ next chapter,” Pandl said. “Weaker projects with poor fundamentals will be left behind.”