CJ CheilJedang Opens Singapore Global Technical Center to Drive APAC Seasoning Business
Key Takeaways
- •CJ CheilJedang opened its fourth Global Technical Center in Singapore's Biopolis research district, joining existing centers in South Korea, the United States and the Netherlands.
- •The new facility will serve as a technical-support hub for customers across the Asia-Pacific region as the company expands beyond its home market.
- •Customers can develop customized flavors and products at the center using CJ CheilJedang's TasteNrich, CJ TIDE and Add-Mi nucleotide solutions.
- •TasteNrich is a natural seasoning ingredient made via microbial fermentation that can reduce sodium and other additives while maintaining taste quality.
- •The company plans to expand the TasteNrich portfolio and expects the center to accelerate technical collaboration and increase sales in regional markets.
CJ CheilJedang has opened a Global Technical Center in Singapore as it moves to expand its food seasoning ingredients business across the Asia-Pacific region.
The company held an opening ceremony at the new center, located in Singapore's Biopolis research district, on Tuesday. The event was attended by officials from the Singapore Economic Development Board and the Embassy of the Republic of Korea in Singapore.
From Wednesday through Friday, CJ CheilJedang will invite major customers from neighboring markets to tour the facility and view its key seasonings, nutritional ingredients and applications.
The Singapore facility is the company's fourth Global Technical Center, following earlier locations in South Korea, the United States and the Netherlands. Together, the network gives the South Korean food giant technical-support hubs spanning Asia, North America and Europe, aligning with its broader push to grow beyond its home market. The new center will function as a hub for technical support throughout the Asia-Pacific region.
At the center, customers can develop customized flavors and products for commercialization using CJ CheilJedang's TasteNrich, CJ TIDE and Add-Mi nucleotide solutions.
TasteNrich is a natural seasoning ingredient produced with CJ CheilJedang's microbial fermentation technology. It can help reduce sodium and other additives while maintaining taste quality. The emphasis on sodium reduction comes as food makers across the Asia-Pacific region face rising consumer and regulatory pressure to cut salt in processed foods.
CJ CheilJedang said it plans to expand the TasteNrich product portfolio and offer customized solutions to customers as it grows its business in global markets. The company expects the new center to accelerate technical exchange and collaboration and to increase sales in regional markets.
"A Global Technical Center in Singapore will allow us to work more closely with customers across the Asia-Pacific region," a CJ CheilJedang official said. "We will provide solutions that meet both health and taste needs through differentiated technologies and products."
