Kingstown, Saint Vincent and the Grenadines, August 5, 2026, Chainwire — Former TON executive Martin Masser has joined ChangeNOW as Director of Strategic Partnerships, where he will help build the connections behind the company’s next phase.

Masser brings experience across traditional banking, Web2, and Web3, including senior growth and business development roles in the TON ecosystem. At ChangeNOW, he will oversee strategic relationships with blockchain networks, wallets, fintech companies, payment providers, and other infrastructure partners.

The appointment comes as ChangeNOW expands beyond standalone crypto services and moves toward a single connected product that allows users to buy, store, swap, trade, send, receive, and grow digital assets. The company said the industry has already built most of the individual components, but users are still forced to switch between platforms, understand different networks, and connect the pieces themselves. ChangeNOW said its super app strategy is intended to place that complexity beneath the product, reflecting a broader push in crypto toward simpler user experiences that combine several functions in one place.

"Martin brings a rare mix of commercial relationships, product and media understanding," said Pauline Shangett, Chief Strategy Officer at ChangeNOW. "He knows what the technology can do, what the business needs and how to make the market pay attention. That is exactly the perspective we need as we build the ChangeNOW super app."

Masser said his focus will be on identifying relationships that make ChangeNOW’s infrastructure more complete and reduce unnecessary steps in the client experience, rather than simply collecting partnership announcements.

"The best partnerships create access, adoption and attention. My focus is to build relationships that make the product stronger, simpler and more useful, and then help the market understand why they matter. If you are building wallets, networks, payments, stablecoins, fintech infrastructure, consumer crypto or Web3 products, I want to hear from you," Masser said.

For consumers, ChangeNOW is combining the core activities of crypto management within one environment. For businesses, it is developing an integrated set of tools for crypto payments, exchange, stablecoin settlement, digital asset management, and Web3 integrations.

As ChangeNOW expands into a crypto super app, the company said its next phase depends on connecting the right networks, wallets, and partners. It added that Masser’s role will be central to building those relationships and turning them into product value, adoption, and market momentum.

About ChangeNOW

ChangeNOW.io is a crypto super app built for every crypto move, offering newcomers, professionals, and businesses the tools they need to access Web3 finance in a simple and secure way.

Since 2017, ChangeNOW has grown from a fast, secure, and limitless instant exchange into a platform that combines storage, swaps, trading, staking, and asset management in one experience for millions of clients worldwide.

About Martin Masser

Martin Masser is Director of Strategic Partnerships at ChangeNOW, where he is building partnerships around the company’s expansion into a crypto super app. His career includes work in traditional banking and capital markets in London as well as Web3, including his previous role as Head of Growth at TON Foundation. Masser works at the intersection of growth, infrastructure, and partnerships to connect products and industry players into a seamless crypto user experience.

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