Kingstown, Saint Vincent and the Grenadines, August 5, 2026, Chainwire

Former TON executive Martin Masser has joined ChangeNOW as Director of Strategic Partnerships to help build the connections behind the company’s next phase.

Masser brings experience across traditional banking, Web2, and Web3, including senior growth and business development roles within the TON ecosystem. At ChangeNOW, he will lead strategic relationships with blockchain networks, wallets, fintech companies, payment providers, and other infrastructure partners.

The appointment comes as ChangeNOW expands beyond standalone crypto services and moves toward a single connected product where users can buy, store, swap, trade, send, receive, and grow digital assets. The industry has already built most of the individual components, but users are still expected to switch between platforms, understand different networks, and connect the pieces on their own. ChangeNOW said its super app strategy is intended to move that complexity beneath the product.

That shift reflects a broader challenge in crypto: many services are available, but they are often spread across separate apps and systems that do not work together seamlessly. For users, that can mean more steps and more friction. For a company building a super app, the value of partnerships is not just in visibility, but in making those underlying connections more usable inside one environment.

“Martin brings a rare mix of commercial relationships, product and media understanding,” said Pauline Shangett, Chief Strategy Officer at ChangeNOW. “He knows what the technology can do, what the business needs and how to make the market pay attention. That is exactly the perspective we need as we build the ChangeNOW super app.”

Masser’s role will focus not on collecting partnership announcements, but on identifying relationships that can make ChangeNOW’s infrastructure more complete and remove unnecessary steps from the client experience.

“The best partnerships create access, adoption and attention. My focus is to build relationships that make the product stronger, simpler and more useful, and then help the market understand why they matter. If you are building wallets, networks, payments, stablecoins, fintech infrastructure, consumer crypto or Web3 products, I want to hear from you,” said Masser.

For consumers, ChangeNOW is combining the core activities of managing crypto within one environment. For businesses, it is developing an integrated set of tools for crypto payments, exchange, stablecoin settlement, digital asset management, and Web3 integrations.

As ChangeNOW expands into a crypto super app, the next phase centers on connecting the right networks, wallets, and partners. Masser’s role will be central to building those relationships and turning them into product value, adoption, and market momentum.

About ChangeNOW

ChangeNOW.io is a crypto super app built for every crypto move, giving newcomers, professionals, and businesses the tools they need to access Web3 finance in a simple and secure way.

Since 2017, ChangeNOW has grown from a fast, secure, and limitless instant exchange into a platform where storage, swaps, trading, staking, and asset management are available in one experience for millions of clients worldwide.

About Martin Masser

Martin Masser is Director of Strategic Partnerships at ChangeNOW, where he is building partnerships around the company’s expansion into a crypto super app. His career covers traditional banking and capital markets in London and Web3, including his previous role as Head of Growth at TON Foundation. Masser works at the intersection of growth, infrastructure, and partnerships, connecting products and industry players to make crypto services work as one seamless user experience.

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