Camden National Bank has launched a refreshed digital experience designed to make it easier for customers to find information, explore financial solutions, and manage everyday banking needs online.

The updated website introduces clearer navigation, streamlined product information, comparison resources, enhanced calculators, expanded FAQs, and improved digital support tools—all intended to help customers locate information and take action more efficiently.

The launch aligns with broader shifts in consumer banking behavior. According to the American Bankers Association, 54% of bank customers now use mobile apps as their primary banking channel, 95% rate their bank's online and mobile app experience positively, and 89% say technology improvements are making financial services easier to access. For community and regional banks, these trends underscore growing competitive pressure from national banks and digital-first providers that have invested heavily in online and mobile experiences, making digital refreshes like this one a meaningful step in retaining and attracting customers who increasingly choose their bank based on digital convenience.

"Customers expect banking to be simple, clear, and useful," said Renee Smyth, Chief Experience and Marketing Officer of Camden National Bank. "Our refreshed experience reflects who we are today and where we're going—delivering modern products, intuitive digital tools, and trusted local support while staying deeply committed to the people and communities we serve. It's one more way we're helping customers bank with confidence today and into the future."

Designed for Simpler, Faster Banking

The refreshed site enables customers to quickly find answers, compare options, connect with support, and access financial guidance across devices. It also strengthens how customers discover relevant Camden National Bank products, services, and resources through online search.

Digital Tools Help Customers Build Financial Habits

Camden National Bank continues to offer digital tools that support everyday financial well-being, including Family Wallet, Round Up, and Savings Center.

Family Wallet helps parents and guardians introduce young people to real-world money management through a free youth banking experience featuring parental controls, a debit card, chore and allowance features, savings goals, and educational content.

Round Up enables customers to save automatically by rounding eligible debit card purchases to the nearest dollar and transferring the difference to savings, charity, or both.

Savings Center allows customers to set goals, track progress, and build savings habits for everyday needs and future milestones.

These tools address a practical financial need. Federal Reserve data show that 63% of adults could cover a $400 emergency expense using cash or its equivalent, meaning more than one-third would need another option or could not cover the expense immediately.

Technology Backed by Local Relationships

The refreshed website and digital tools reflect Camden National Bank's commitment to pairing modern technology with local expertise and trusted relationships—a combination the bank positions as a differentiator against both larger institutions and purely digital banking platforms.

"Camden National Bank's technology is only part of the experience," said Smyth. "What matters most is helping customers feel confident, supported, and connected—whether they choose to bank online, on their phone, or with one of our local team members. Being named to TIME Magazine's 2026 list of America's Best Companies and recognized by Forbes as one of America's Best Banks reinforces our commitment to delivering strong, stable, customer-focused banking for the communities we serve."

From opening a first account to building savings or planning for what comes next, Camden National Bank offers tools, guidance, and local support to help customers move forward.