Cambridge Savings Bank Provides Increased Credit Facility for Belle Brands' Acquisition of Versed
Key Takeaways
- •Cambridge Savings Bank increased an asset-based lending facility to help Belle Brands finance its acquisition of Versed, a clean skincare and makeup brand founded by Katherine Power.
- •The Versed acquisition represents Belle Brands' second add-on acquisition as it expands its beauty and personal care portfolio.
- •Belle Brands is a platform company formed by Windsong Global and its portfolio already includes JVN Hair, Pipette, and KVD Beauty.
- •Versed brings affordable, clean-formulated skincare products sold through mass-market and direct-to-consumer channels to the Belle Brands platform.
- •The transaction reflects a broader trend of private investment firms consolidating independent beauty brands onto unified platforms to achieve operational efficiencies and expand distribution.

Cambridge Savings Bank (CSB), a full-service community bank with $7 billion in assets, has announced an increased Asset-Based Lending credit facility for Belle Brands to support the company's acquisition of Versed, a clean, solutions-driven skincare and makeup brand founded by Katherine Power.
The acquisition represents Belle Brands' second add-on acquisition as the platform continues to expand its portfolio of leading beauty and personal care brands. The transaction was recently announced by Belle Brands and its parent company, Windsong Global. Asset-based lending facilities, which are secured by a borrower's assets such as inventory and accounts receivable, are commonly used to finance acquisitions and support working capital needs during periods of rapid portfolio expansion.
Belle Brands is a platform company formed by Windsong Global, a consumer-focused private investment firm. The Versed acquisition adds to a growing portfolio that includes JVN Hair, Pipette, and KVD Beauty, further strengthening Belle Brands' position in the beauty and personal care sector. The acquisition strategy reflects a broader trend of private investment firms consolidating independent beauty brands onto unified platforms to capture operational efficiencies, expand distribution channels, and leverage shared supply chain and marketing infrastructure. Under the leadership of Global President Teresa Lo, the company continues to identify and invest in brands with strong consumer loyalty, differentiated positioning, and significant growth potential.
Yvonne Kizner, Senior Vice President and Head of Asset-Based Lending at Cambridge Savings Bank, said: "Cambridge Savings Bank is proud to support growth-oriented companies and sponsors that are building leading consumer brands. Belle Brands has established a compelling platform with a disciplined approach to brand acquisition and value creation. We were pleased to support this transaction, which represents the platform's second add-on acquisition, and look forward to continuing our partnership as Belle Brands expands its portfolio and scales its business."
Brian Cooper, Partner at Windsong Global, commented: "The acquisition of Versed is an important milestone for Belle Brands as we continue to build a differentiated portfolio of beauty and personal care brands. Cambridge Savings Bank played a pivotal role in helping us complete this transaction. Their team understands the dynamics of acquisitive growth and delivered the flexibility, responsiveness, and partnership we needed to successfully execute on our strategy. We appreciate their support as we continue to grow and scale the Belle Brands platform."
The Versed acquisition builds on Belle Brands' strategy of partnering with consumer-oriented brands that combine strong product performance, accessibility, and meaningful growth potential. Versed, known for its affordable, clean-formulated skincare sold through mass-market and direct-to-consumer channels, brings a digitally native consumer base to the platform. The addition enhances the platform's presence across skincare, makeup, haircare, and personal care categories while expanding its portfolio of consumer-loved brands.
CSB's commercial division serves the needs of businesses through a full suite of offerings, including Asset-Based Lending, Corporate Banking and Lending, Commercial Real Estate Lending, and Treasury Management.