DUBAI, UAE — Sept. 24, 2026 /PRNewswire/ — Bybit, the New Financial Platform trusted by more than 80 million users worldwide, today announced “Make Your Move,” a new global campaign that marks the next stage in the company’s evolution beyond crypto trading. The brand promise is backed by an expanding ecosystem spanning markets, payments, spending, earning, and intelligent financial services.

The campaign reflects a fundamental shift in how Bybit defines its business. Rather than operating as a crypto exchange with additional financial products built around it, the company is developing one connected platform across crypto, stocks, gold, forex, indices, and derivatives, alongside payments, spending, wealth, institutional solutions, and intelligent financial services. The repositioning lands within a broader industry pattern in which crypto-native trading venues have progressively broadened into multi-asset trading, payments, and everyday financial services, narrowing the distance between digital-asset platforms and traditional finance.

The new brand positioning builds on the vision introduced by Ben Zhou, Co-founder and CEO of Bybit, in his January keynote: “Built for everyone. Powered by intelligence. Open to the world.” According to the company, its vision is a world in which every person has access to every financial opportunity on earth, supported by a mission to build the first intelligent platform connecting anyone, anywhere, to the world’s finance.

“Bybit has evolved considerably since we began as a crypto derivatives trading exchange, and our brand needs to reflect the business we are building today,” said Ben Zhou, Co-founder and CEO of Bybit. “Our ambition is to bring more financial opportunities together through one platform and make them more accessible to people around the world.”

A New Expression of the Brand

“Make Your Move” brings the new positioning to life by focusing on the choices available to users across a more connected financial platform. Bybit said the campaign demonstrates its ambition to give people greater access to financial opportunities across markets and geographies, while placing the individual at the center of the experience.

The positioning is also reflected in the company’s visual identity. The orange “I” from the Bybit wordmark has been transformed into a standalone brand mark, representing the individual and the idea of movement within the financial system. The mark anchors a new visual pattern in which a single orange line stands out from a field of repeated lines, symbolizing the individual making their move within the system.

Built on an Expanding Ecosystem

The new positioning is supported by the scale and breadth of Bybit’s growing ecosystem. The company now serves more than 80 million registered users across 181 countries and regions, with more than 442 Spot assets and 235 traditional-market instruments available through its TradFi (traditional finance) and RWA (real-world asset) offerings.

Beyond trading, Bybit’s services reach into payments and everyday finance. Bybit Pay enables direct crypto transfers, while Bybit Card connects digital assets to daily spending with unique perks. Bybit P2P provides local fiat and crypto access through a network of 48,000 active merchants, while Bybit Earn offers flexible staking, giving users the opportunity to earn rewards on their assets without a fixed lock-up period.

Artificial intelligence adds another layer to the user experience. The recently introduced Bybit AI connects to more than 600 platform services and covers 1,278 support scenarios, helping users navigate the growing range of products and services available through the platform.

Bybit’s pivot to a full-service New Financial Platform addresses a financial landscape in which consumers often rely on different providers and applications for trading, investing, payments, spending, and earning. The company aims to give users a simpler way to access and manage these financial activities through a single platform.

The new identity reflects the scale of Bybit’s business today while providing a foundation for continued expansion across global financial markets and services. The campaign marks the next chapter in the company’s strategic pivot toward its New Financial Platform vision, reinforcing its commitment to opening global opportunities to a new generation of users worldwide. The announcement did not include a rollout timeline or regional campaign schedule, leaving execution across Bybit’s footprint of 181 countries and regions as the next development for readers to watch.

About Bybit

Bybit is The New Financial Platform. The company believes every person should have access to every financial opportunity on earth and is building the first intelligent platform that connects anyone, anywhere, to the world’s finance. Trusted by more than 80 million users worldwide, Bybit brings together investing, trading, payments, and wealth-building in a single secure and intelligent ecosystem. Through the combination of AI-powered technology, deep global liquidity, robust security, and transparent operations, Bybit aims to make global finance more accessible, efficient, and empowering for everyone. Built for everyone. Powered by intelligence. Open to the world.

Media inquiries can be directed to media@bybit.com.