DUBAI, UAE, Sept. 24, 2026 /PRNewswire/ — Bybit, the New Financial Platform trusted by more than 80 million users worldwide, has launched “Make Your Move,” a new global brand campaign that the company says marks the next stage in its evolution beyond crypto trading.

The campaign reflects what Bybit describes as a fundamental shift in how it defines its business. Rather than operating as a crypto exchange with financial products built around it, the company is developing a single connected platform spanning crypto, stocks, gold, forex, indices, and derivatives. That offering sits alongside payments, spending, wealth management, institutional solutions, and intelligent financial services.

The new positioning builds on the vision introduced by Ben Zhou, Co-founder and CEO of Bybit, in his January keynote: “Built for everyone. Powered by intelligence. Open to the world.” The company describes its vision as a world in which every person has access to every financial opportunity on earth, supported by a mission to build the first intelligent platform that connects anyone, anywhere, to the world’s finance.

“Bybit has evolved considerably since we began as a crypto derivatives trading exchange, and our brand needs to reflect the business we are building today,” said Zhou. “Our ambition is to bring more financial opportunities together through one platform and make them more accessible to people around the world.”

A New Expression of the Brand

“Make Your Move” brings the updated positioning to life by spotlighting the range of choices available to users across a more connected financial platform. According to Bybit, the campaign underscores its ambition to give people greater access to financial opportunities across markets and geographies, while placing the individual at the center of the experience.

The repositioning also extends to Bybit’s visual identity. The orange “I” from the Bybit wordmark has been transformed into a standalone brand mark, representing the individual and the idea of movement within the financial system. The mark anchors a new visual pattern in which a single orange line stands out from a field of repeated lines — a design intended to convey the individual making their move within the system.

Built on an Expanding Ecosystem

The new brand positioning is backed by the scale and breadth of Bybit’s growing ecosystem. The company now serves more than 80 million registered users across 181 countries and regions, with more than 442 Spot assets and 235 traditional-market instruments available through its TradFi (traditional finance) and RWA (real-world asset) offerings.

Beyond trading, Bybit’s services extend into payments and everyday finance. Bybit Pay enables direct crypto transfers, while Bybit Card connects digital assets to daily spending with unique perks. Bybit P2P provides local fiat and crypto access through a network of 48,000 active merchants, and Bybit Earn offers flexible staking, giving users the opportunity to earn rewards on their assets without a fixed lock-up period.

Artificial intelligence adds a further layer to the user experience. The recently introduced Bybit AI connects to more than 600 platform services and covers 1,278 support scenarios, helping users navigate the expanding range of products and services offered through the platform.

Bybit said its ambitious pivot to a full-service New Financial Platform addresses a financial landscape in which consumers often juggle different providers and applications for trading, investing, payments, spending, and earning. The company aims to give users a simpler way to access and manage these activities through a single platform. For users, the new identity is anchored to products already in operation — multi-asset trading, card spending, peer-to-peer fiat access, and AI-assisted support — rather than to an aspiration alone.

According to Bybit, the new identity reflects the scale of its business today while providing a foundation for continued expansion across global financial markets and services. The campaign marks the next chapter in the company’s strategic pivot toward its New Financial Platform vision, reinforcing its stated commitment to opening global financial opportunities to a new generation of users worldwide. Going forward, the practical scope of the pivot will be visible in how the platform’s lineup develops under the new banner, across both the crypto and traditional-market sides of the offering.

About Bybit

Bybit describes itself as The New Financial Platform, built on the belief that every person should have access to every financial opportunity on earth. Trusted by more than 80 million users worldwide, the platform brings together investing, trading, payments, and wealth-building in a single secure and intelligent ecosystem. Through a combination of AI-powered technology, deep global liquidity, robust security, and transparent operations, Bybit says it aims to make global finance more accessible, efficient, and empowering for everyone. Its stated motto: “Built for everyone. Powered by intelligence. Open to the world.” More information is available at Bybit.com.

Source: CoinoMedia