DUBAI, UAE, Sept. 24, 2026 /PRNewswire/ — Bybit, the New Financial Platform trusted by more than 80 million users worldwide, today announced "Make Your Move," a new global campaign marking the next stage in the company's evolution beyond crypto trading.

The campaign reflects a fundamental shift in how Bybit defines its business. Rather than operating as a crypto exchange with additional financial products built around it, the company is developing one connected platform spanning crypto, stocks, gold, forex, indices, and derivatives, alongside payments, spending, wealth, institutional solutions, and intelligent financial services. The move sits within a broader industry trajectory in which crypto-native platforms, once built around digital-asset trading alone, have progressively absorbed functions traditionally held by brokerages, payment providers, and wealth managers — a convergence that is narrowing the boundary between crypto and traditional finance.

The new brand positioning builds on the vision introduced by Ben Zhou, Co-founder and CEO of Bybit, in his January keynote: "Built for everyone. Powered by intelligence. Open to the world." The company's stated vision is a world where every person has access to every financial opportunity on earth, supported by a mission to build the first intelligent platform connecting anyone, anywhere to the world's finance.

"Bybit has evolved considerably since we began as a crypto derivatives trading exchange, and our brand needs to reflect the business we are building today," said Ben Zhou, Co-founder and CEO of Bybit. "Our ambition is to bring more financial opportunities together through one platform and make them more accessible to people around the world."

A New Expression of the Brand

"Make Your Move" brings the new positioning to life by focusing on the choices available to users across a more connected financial platform. The company says the campaign demonstrates Bybit's ambition to give people greater access to financial opportunities across markets and geographies, while putting the individual at the center of the experience.

The repositioning also extends to Bybit's visual identity. The orange "I" from the Bybit wordmark has been transformed into a standalone brand mark, representing the individual and the idea of movement within the financial system. The mark anchors a new visual pattern in which a single orange line stands out from a field of repeated lines, depicting the individual making their move within the system.

Built on an Expanding Ecosystem

The new positioning is supported by the scale and breadth of Bybit's growing ecosystem. The company now serves more than 80 million registered users across 181 countries and regions, with over 442 Spot assets and 235 traditional-market instruments available through its TradFi and RWA offerings.

Beyond trading, Bybit's services reach into payments and everyday finance. Bybit Pay enables direct crypto transfers, while Bybit Card connects digital assets to daily spending with unique perks. Bybit P2P provides local fiat and crypto access through a network of 48,000 active merchants, and Bybit Earn enables flexible staking, giving users the opportunity to earn rewards on their assets without a fixed lock-up period.

Artificial intelligence adds another layer to the user experience. The recently introduced Bybit AI connects to more than 600 platform services and covers 1,278 support scenarios, helping users navigate the growing range of products and services on the platform.

Bybit's pivot to a full-service New Financial Platform addresses a financial landscape in which consumers often rely on different providers and applications for trading, investing, payments, spending, and earning. The company aims to give users a simpler way to access and manage these financial activities through a single platform. The positioning places Bybit's all-in-one proposition alongside mainstream banking, brokerage, and fintech services — an arena where ease of use, cost, and trust have historically shaped which services people adopt.

According to the company, the identity reflects the scale of Bybit's business today while providing a foundation for continued expansion across global financial markets and services. The campaign marks the next chapter in Bybit's strategic pivot toward its New Financial Platform vision, reinforcing its commitment to opening global financial opportunities to a new generation of users worldwide. For readers tracking how the repositioning takes hold, the measurable markers will be the pace at which the newly named asset classes — stocks, gold, forex, and indices — reach users across Bybit's markets, alongside movement in registered-user and P2P merchant figures.

About Bybit

Bybit is The New Financial Platform. The company believes every person should have access to every financial opportunity on earth, and is building the first intelligent platform that connects anyone, anywhere to the world's finance.

Trusted by more than 80 million users worldwide, Bybit brings together investing, trading, payments, and wealth-building in a single secure and intelligent ecosystem. Through AI-powered technology, deep global liquidity, robust security, and transparent operations, Bybit aims to make global finance more accessible, efficient, and empowering for everyone.

Built for everyone. Powered by intelligence. Open to the world. Learn more at Bybit.com. For further details, visit Bybit Press. Media inquiries: media@bybit.com.