Busha has announced the launch of Signal by Busha, a prediction market platform licensed by the Lagos State Lottery and Gaming Authority. The new product marks the Pan-African digital asset exchange's latest move beyond crypto trading into technology-powered forecasting and market intelligence.

Signal by Busha is available immediately as a web platform. Existing Busha users can access it using their current accounts, while new users must create a Busha account before connecting to Signal. Users fund their Signal wallets directly from their Busha wallets using supported balances, including Naira, stablecoins, and other cryptocurrencies available within the Busha app.

At launch, users can trade in markets spanning sports, crypto, culture, politics, economics, and trending topics, with additional categories expected to be added over time. Rather than placing one-off predictions, users can buy and sell positions throughout the life of a market, enabling them to adjust their exposure as new information becomes available.

Markets are settled using official event sources wherever available. For markets without a single authoritative source, an internal resolution team determines outcomes in accordance with Busha's publicly available, transparent market resolution policies and consumer protection guidelines. Once a market is resolved, eligible payouts are automatically credited to users' Signal wallets, and funds can be withdrawn back to their Busha wallets.

Prediction markets have been gaining global recognition as a complementary forecasting tool for businesses, researchers, analysts, and policymakers. International platforms such as Polymarket and Kalshi have drawn significant user interest, particularly around elections and major economic events, illustrating the format's broadening appeal. Unlike opinion polls, which capture sentiment at a single point in time, or sentiment analysis, which reflects how people feel, prediction markets aggregate what participants are willing to back with financial conviction. As trading activity evolves, market prices continuously update to reflect changing expectations, generating a real-time signal that can complement traditional research and forecasting methods. Signal by Busha brings a licensed, regulated iteration of this model to African markets, where access to such platforms has been limited.

"Markets have always been powerful information systems," said Olaoluwa Samuel-Biyi, co-founder of Busha. "When people put their conviction behind a prediction, they collectively generate valuable signals about where they believe the future is headed. Signal by Busha is designed to surface those insights in real time, giving individuals, businesses, and researchers a new lens for understanding markets and emerging trends. We believe prediction markets will become an increasingly important complement to traditional research, and we want African users to participate in that evolution through a trusted, regulated platform."

For Busha, the launch represents another step in the company's evolution from a digital asset platform to a broader technology company building products at the intersection of finance, information, and emerging technology. The move also reflects a wider trend among Nigerian and African fintech firms, which have increasingly expanded beyond payments and trading into adjacent financial services, including savings, lending, and now forecasting products.

"From inception, our vision has been to build technology that gives Africans access to the financial tools shaping the future," said Michael Adeyeri, co-founder and CEO of Busha. "We started by making digital assets more accessible. Today, we are building products across savings, payments, global money movement, and now prediction markets. Signal by Busha reflects our belief that technology can do more than help people transact; it can also help them make better-informed decisions by harnessing collective intelligence in real time. By expanding beyond saving, investing, and digital assets into forecasting and market predictions, we are continuing to redefine what a modern African financial technology company can build."

The launch builds on a period of rapid product expansion for Busha. Over the past six months, the company introduced Busha 3.0, a redesigned all-in-one money app with high-yield savings products; expanded into enterprise financial infrastructure through Busha Business, enabling stablecoin-powered cross-border payments for businesses; and is preparing to launch stablecoin-backed virtual Visa cards that will allow users to spend directly from their digital asset and fiat balances.

With Signal by Busha, the company is extending its innovation portfolio beyond financial services into technology-powered forecasting and market intelligence. The launch reinforces Busha's commitment to building products that help Africans make smarter decisions, move money more efficiently, and engage with emerging technologies through trusted, regulated platforms.

About Busha

Busha is a Pan-African digital asset exchange and one of Nigeria's first SEC-licensed digital asset platforms. Operating across Nigeria and Kenya, Busha provides consumers and businesses with access to traditional savings, crypto trading, crypto-backed loans, and stablecoin-powered business infrastructure. Through Busha Business, companies, fintechs, and developers access licensed payment infrastructure for cross-border payments, stablecoin treasury, merchant payments, and API integration. Trusted for its compliance-first approach, deep liquidity, and user experience, Busha positions itself at the forefront of responsible innovation in Africa's digital financial ecosystem.