BRICS Inventor Jim O'Neill Says 'Lazy, Colonial' Europe Still Underestimates India and China
Key Takeaways
- •Jim O'Neill's 2001 Goldman Sachs paper identified Brazil, Russia, India, and China as emerging powerhouses that together then accounted for less than 10% of global GDP.
- •Per Fulcrum Asset Management, China's cumulative per capita growth since 2000 reached 554% and India's 246%, compared with 45% for the United States, 30% for Europe, and 29% for the United Kingdom.
- •O'Neill says BRICS has become economically reliant on India and China, whose growth exceeded the paper's projections, while Brazil and Russia's global GDP shares are back to 2001 levels.
- •O'Neill sees India as the standout due to its demographics, projecting 15 to 20 years of 7-8% annual growth, potentially reaching 10% with reforms.
- •O'Neill has launched the BRICS+ Thinking think tank in London and argues the G7's lack of seats for China and India shows Western-led institutions require significant reform.

Twenty-five years ago, an unassumingly titled research note—Goldman Sachs Economics Paper No: 66—changed the way business leaders looked at the world. Its author was Jim O'Neill, then one of the bank's leading economists, who would go on to head Goldman Sachs Asset Management in 2010, where he oversaw $800 billion of clients' money.
O'Neill and his team of economists and analysts had identified an emerging-market trend: four countries poised to play an outsized role in the world economy. Brazil, Russia, India, and China—which together accounted for less than 10% of global GDP at the time—would become the new powerhouses, growing far more rapidly than the mature economies of the West.
The BRICs acronym stuck, although O'Neill now jokes that it might have been better to call the group the “ICs,” given Russia's warring tendencies and economic woes and Brazil's regular bouts of political turmoil.
“Economically, 25 years later, BRICS has become utterly dependent on the ‘ICs,’” O'Neill said. “China and India have surpassed the numbers that we showed could happen. Brazil and Russia actually, after the first great decade—their share of global GDP is back to where it was when I dreamt the name up.”
For India and China, the growth numbers are remarkable. Figures compiled by Fulcrum Asset Management show that India's cumulative per capita growth since 2000 totaled 246%, while China's reached 554%. Over the same period, the figures for the United States, the European continent, and the United Kingdom were 45%, 30%, and 29%, respectively. Per capita growth tracks the expansion of output per person—a broad yardstick for how living standards have shifted in the quarter-century since the paper appeared.
China's growth is still outstripping the West, but O'Neill says it is India that has the demographic wind in its sails.
“This is India's moment in the sun because of its demographics,” he said. “It now has a clear 15 to 20 years where it should grow 7 to 8%. And if India got its mojo together on reforms, it easily be 10%.”
A spirit of cooperation that ‘just vanished’
In 2001, O'Neill wanted the debate around the newly emerging economies to be as much about global cooperation as it was about economic trends. After the financial crisis, the G20—the forum of major world economies, which included China and India—flourishedout of horrible need,” he said, calling it “the new thing.” Everyone was searching for fresh solutions and new approaches to economic and capital markets management. India and China, less scarred by the collapse of the Western-driven financial system, were increasingly involved in global compacts.
Memories proved short. Agreements on global banking regulations were forged, but little was done to reorder institutions and welcome more emerging-market members to the top table. Western nations jealously guarded their privileges.
“The spirit of that kind of world, of policy corporation, just vanished,” O'Neill said.
Speaking in London, where he has launched a new think tank, BRICS+ Thinking, to “foster expert dialogue between the Global South and North,” O'Neill voiced frustration that the European Union has failed to grasp the opportunities of growth and deeper partnerships around the world.
“The Europeans are some combination of very lazy, very content, subconsciously still colonial, and unambitious,” he said. “So we live in this world where France, Italy, and Germany all still want their own individual seat at the global table, even though these days, you know, is that justified? But by them having those seats, that blocks the space for others to take more power.
“They are so hypocritical about Donald Trump and tariffs,” he added. “Inside the [EU] single market there's no free market in services because of German protectionism, French protectionism, and everybody else's.”
Trump's China narrative ‘not based on any evidence’
At the same time, the U.S. president has embraced a politically powerful narrative that America is having “its breakfast, dinner and lunch eaten by China.”
“It's become this huge, strong mantra in the U.S. which is really sad because it's not based on any evidence,” O'Neill said.
He renewed his critique of Europe's global representation: “France, Italy, and Germany still want their own individual seat at the global table. Is that justified these days? By having those seats, that blocks the space for others to take more power.”
“And then partly linked to that, but partly because some people around the top of the Chinese Communist Party thought they were losing control, the Chinese clamped down on their own freewheeling business types and decided preservation of the party does take priority over anything else, and to sell that they became a lot more nationalist,” he said.
‘Half the world's population doesn't want to be like us’
Given that global volatility and the rapid growth of China and India look set to continue, O'Neill believes the West will ultimately have to respond. It is only a question of when.
“It will force more centrist thinkers and the core of liberal values to re-engage properly with the rest of the world,” he said. “That will include accepting, let's call it the Mark Carney line, that you might not like how China's run, you might not like how Narendra Modi runs India, but you've got to accept half the world's population doesn't want to be like us, and so rather than trying to pursue a world where you assume they are going to be like us, or you want to force them to be like us, you just get on with it.” O'Neill was invoking Mark Carney, the economist who has served as governor of both the Bank of Canada and the Bank of England.
Gavyn Davies, the former chief economist of Goldman Sachs global research, described O'Neill's original BRICs paper as “among the most influential ever produced by an investment bank economics department.”
That the G7—the group of advanced economies comprising the United States, the United Kingdom, France, Germany, Italy, Canada, and Japan—still has no room for either China or India twenty-five years later reflects a stubborn reverence for 20th-century institutions. For O'Neill, it is time for a significant upgrade. How bodies like the G7 respond to arguments like his, and whether BRICS+ Thinking gains traction, are the developments to watch from here.
This story was originally featured on Fortune.com.