There is something distinctive about a woman dedicating her career to creating opportunities for boys in technology. As advocacy for greater female representation continues to shape the industry, Precious Eniayekan is asking a different question: what happens when more deliberate pathways are created for boys to enter, grow, and thrive in tech?

More than five years ago, Eniayekan founded Boycode Africa, a nonprofit organisation created to give African boys and young men access, exposure, mentorship, and the skills they need to build extraordinary lives, with technology serving as one of the major enablers. The organisation works with young men aged 13 to 25, equipping them with digital skills, emotional intelligence, and leadership training. The work sits within a wider push across Africa's technology ecosystem to expand digital skills training, a priority underscored by the continent's standing, per United Nations figures, as the world's youngest region.

Boycode Africa is not simply about teaching boys to code or preparing them for jobs in the technology sector. Its larger ambition is to help shape young men who are capable, emotionally intelligent, economically independent, and conscious of the role they can play in their communities. Eniayekan envisioned a platform where young boys could gain access to technology, mentorship, and skills development while also building the character and confidence needed to navigate the world beyond the classroom.

"Sometimes, the difference between a young person who succeeds and one who doesn't isn't necessarily talent. It is exposure. It is someone opening a door. It is having a mentor who says, 'You can do this.' It is having access to the tools to turn an idea into something real," she said.

The goal is bigger than producing young people who can work with technology. Eniayekan wants to help raise young African men who are skilled, emotionally intelligent, economically independent, and equipped to contribute meaningfully to society. The future may be female, but the founder of Boycode Africa is making sure boys are prepared for it too.

A Career at the Intersection of Marketing and Technology

Precious Eniayekan is a marketing and brand communications professional, entrepreneur, and social impact advocate who currently serves as Head of Marketing at SLOT Systems Limited. The intersection of people, technology, communication, and possibility has shaped her career throughout.

She studied Management Information Systems at Houdegbe North American University and, over the past 13 years, has built experience across marketing, brand strategy, communications, digital, entrepreneurship, and technology. She is also a two-time tech founder.

Before Boycode, Eniayekan founded PropFunds, a property technology platform, and VVEND, an online fashion rental company that allows users to rent high-end and luxury fashion pieces—including clothes, bags, shoes, and jewellery—at a fraction of their retail prices. VVEND combined technology, an extensive vendor network, sustainable fashion principles, and the sharing economy to give people access to premium fashion without the economic pressure of buying every piece they wanted.

Across these ventures, a common thread runs through Eniayekan's work: an enduring interest in understanding people and turning that understanding into ideas, brands, and experiences that create value. Technology became particularly compelling for her because she came to see it as more than devices and software. It is an enabler, changing how people communicate, work, learn, build businesses, and experience the world. Marketing, by contrast, is about understanding people deeply enough to communicate value in a way that moves them. For Eniayekan, the intersection between the two has always been exciting.

That journey has now brought her to SLOT Systems Limited, a company with significant heritage in Nigeria's technology retail space, where she is helping shape what its next chapter looks like.

Lessons in Resilience

One of the biggest lessons Eniayekan has learned is that building anything meaningful is rarely a straight line.

"There have been moments when I've had to question my decisions, my capacity and even whether I had enough in me to keep going. Entrepreneurship especially, can be isolating because people often see the result, but they don't necessarily see the uncertainty, difficult decisions, financial pressures, failed ideas, rejection and responsibility that come before the result," she said.

During an interview with Technext, Eniayekan acknowledged that she had experienced her own share of difficult moments along the way, but she learned not to interpret difficulty as a sign that she should stop. Instead, she came to see difficult situations as information and signals that something needed to change.

She also emphasised the importance of people, noting that no meaningful journey is built alone. Mentors, friends, colleagues, collaborators, and people who believe in you when you do not have all the answers can make an enormous difference, she said.

Perhaps the biggest lesson has been this: resilience isn't pretending that things don't affect you. It is allowing yourself to acknowledge that something is difficult and still deciding that you will find a way forward.

Shaping the Next Chapter at SLOT

For Eniayekan, joining SLOT Systems is an opportunity that feels both exciting and deeply significant. SLOT is a brand with enormous recognition and heritage in Nigeria's technology retail space. It has spent years building relationships with consumers and becoming part of the way Nigerians access technology. So when the opportunity came, she understood that she was not simply stepping into a marketing role; she was stepping into a brand with history, scale, and expectations.

"My previous experience across marketing, brand building, communications, entrepreneurship and technology prepared me for the opportunity, but I also believe leadership positions are earned through more than a résumé. They require the ability to think strategically, understand the business, lead people, solve problems and take responsibility for outcomes. That is the mindset I brought with me," Eniayekan said.

She has now been in the role for two months, and one of the things she emphasised as most exciting is the opportunity to help shape the next phase of SLOT.

"For me, marketing cannot simply be about creating campaigns or producing content. Marketing has to be connected to the business. It has to understand the customer, create demand, strengthen trust, support commercial objectives and build a brand that remains relevant as the market changes," Eniayekan said.

She added that her ambition is to help build a marketing function that is creative, commercially intelligent, customer-led, and capable of competing at an international standard. Two months into the role and with those priorities now on record, SLOT's next moves offer a concrete place to watch that vision take shape.

Advice for Women Building Careers in Tech

The first piece of advice Eniayekan offers women who want to build a career in tech is to stop waiting until they feel completely ready. While she acknowledges that preparation is important, she believes confidence often comes after taking the first step, not before it. There will always be a reason to wait for another qualification, another year of experience, another certification, another connection, or another achievement. Sometimes, you simply have to walk into the room and learn how to own your seat.

Her second piece of advice is to become very good at what you do. According to Eniayekan, talent may open some doors, but competence is what keeps them open. Understand numbers. Understand technology. Learn how to communicate, how to negotiate, how to lead people, and how to sell your ideas.

The third is to understand that leadership is not about being the loudest person in the room. For Eniayekan, leadership is clarity, competence, courage, and the ability to create value. She believes women can lead effectively without feeling the need to conform to a particular idea of what a leader should look or sound like.

Finally, Eniayekan advises women to build something bigger than their titles. A title, company, or position can change, but the value a person creates, the people they develop, the ideas they bring to life, and the lives they impact can become their real legacy.

If she could tell her younger self one thing, it would be this: don't spend too much time wondering whether you belong in the room. Spend that time becoming the kind of woman whose presence makes the room better.