Major cryptocurrency exchange Binance has launched an airdrop campaign that rewards eligible users holding the Ripple USD (RLUSD) stablecoin on its platform, with a prize pool totaling $800,000 in XRP. The program is a prominent example of how major exchanges use reward campaigns to encourage users to hold specific stablecoins directly on their platforms.

The promotion runs from September 25, 2026, at 00:00 (UTC) through October 23, 2026, at 00:00 (UTC), and rewards will be distributed weekly, arriving every Friday by 18:00 (UTC) directly in the Spot Accounts of participants' Binance master accounts.

Eligibility Criteria

To take part in the XRP rewards, Binance users must hold RLUSD as a net asset balance in any of the following account categories: Spot Account; Funding Account; Earn Account (RLUSD held in Flexible Savings); or Margin Account (RLUSD in Cross Margin, Isolated Margin, or Portfolio Margin).

Eligible users must maintain at least 0.01 RLUSD in their Spot, Funding, Earn, or Margin Accounts to qualify for the payouts — a minimal threshold that keeps the campaign open to nearly any RLUSD holder on the exchange.

RLUSD Ecosystem Developments

The campaign lands during a busy stretch for the stablecoin. US financial services company Cross River Bank announced a partnership with Ripple this week to expand its stablecoin optionality and integrate RLUSD into its core banking infrastructure, with support for transactions on the XRP Ledger. The collaboration combines traditional payment technology with RLUSD on the XRP Ledger (XRPL), giving issuers and acquirers greater flexibility to settle intraday and reduce settlement latency.

Ripple also announced a partnership with DriveWealth spanning RLUSD settlement on the XRP Ledger, cross-border payments, custody, and prime brokerage, in an effort to modernize how money moves across global markets. DriveWealth will integrate Ripple's stablecoin infrastructure to support settlement in Europe, with plans to expand to the US. The integration will leverage RLUSD on the XRPL alongside Ripple's mint and burn capabilities.

Standard Chartered Bank likewise announced this week the launch of institutional custody services for Ripple's stablecoin, RLUSD, through its Dubai International Financial Centre branch.

According to analytics platform Token Terminal, Ripple led stablecoin issuer growth over the last 24 hours, with more than $27.4 million added. Taken together, the exchange incentive and the run of bank, custody, and brokerage announcements illustrate how RLUSD is being positioned across both retail trading platforms and institutional financial infrastructure. The weekly reward payouts scheduled through October 23, along with DriveWealth's planned expansion from European settlement into the US, are the concrete next steps to follow as these programs and integrations go live.