Aurora Solar has launched the Aurora Solar Marketplace, an online platform that allows homeowners to receive personalized solar and storage estimates and compare local installers on their own schedule — without providing a phone number or contact details.

The launch arrives at a time of growing uncertainty in residential energy, with electricity prices rising and grid reliability concerns making affordable, stable power increasingly difficult to secure. According to Aurora Solar, trust ranks as the second-largest barrier — behind only cost — preventing homeowners from adopting solar and battery storage technologies. That trust deficit has deep roots: the Federal Trade Commission and state attorneys general have fielded thousands of consumer complaints over high-pressure door-to-door solar sales, misleading savings claims, and confusing contracts in recent years, prompting regulatory crackdowns in states including California and Arizona.

The company attributes this trust gap to the traditional solar shopping experience, in which homeowners typically must surrender their contact information before viewing any pricing, then attempt to evaluate competing proposals without the expertise needed to determine what constitutes a fair offer.

The Aurora Solar Marketplace is designed to address those concerns by enabling homeowners to:

Personalize research and estimates: Homeowners enter their address and receive an estimate based on their actual roof and electricity usage rather than a regional average. Users can resize the system, add battery storage, and observe how estimated savings shift accordingly. Because the marketplace runs on the same design platform that installers use to build real systems, the estimates reflect how a system would actually be constructed.

Compare local installers on key criteria: Each installer serving a given area is displayed side by side, along with decision-driving details including long-term savings, system size, equipment, financing options, and independent ratings. Aurora Solar does not rank, endorse, or conceal any installers on the platform.

Engage on their own terms: No contact information is required to browse estimates or compare installers. Homeowners choose when and with whom to connect, reaching out only to the installer they feel most comfortable with. Aurora Solar itself does not sell or install solar systems; the company describes the marketplace as a trustworthy starting point for research.

"The U.S. needs every electron it can get, and homeowners want to take control of their power instead of just paying more for it," said Chris Hopper, co-founder and executive chairman of Aurora Solar. "With so much solar energy uncollected from rooftops, the Aurora Solar Marketplace empowers people to see what solar and storage means for their own home on their own terms, delivered by the company the industry already relies on to design and price solar."

The Aurora Solar Marketplace can be accessed at quote.aurorasolar.com.

News item from Aurora.