Assurance Financial, a full-service residential mortgage lender, announced that it has been named No. 85 on Business Report’s Top 100 Private Companies in Louisiana for 2025.

Kenny Hodges, president and chief executive officer of Assurance Financial, said the recognition reflects the trust customers, business partners and communities place in the company. He added that the company is grateful to everyone who has contributed to its continued success.

The Top 100 Private Companies ranking recognizes the largest privately held businesses in Louisiana based on annual revenue. Compiled by Business Report, the list is developed through extensive research that includes company outreach, industry databases, public records and trusted business sources to verify or estimate each company’s most recent fiscal year revenue. The rankings are intended to provide a comprehensive assessment of Louisiana’s leading private companies and a reliable snapshot of the state’s business landscape.

“Being recognized among Louisiana’s Top 100 Private Companies is a tremendous honor and a reflection of the dedication, hard work and integrity of our entire team,” Hodges said. “For more than two decades, we’ve remained committed to helping families achieve homeownership while building a company rooted in strong relationships, exceptional service and sustainable growth. This recognition reflects the trust our customers, business partners and communities place in us every day, and we’re grateful to everyone who has contributed to our continued success.”

Steve Ward, president of Assurance Financial, said the company’s commitment to delivering a personalized experience for every customer has not changed as it has grown. He said homebuyers deserve more than just a loan, adding that they deserve a team that takes the time to understand their goals, communicate throughout the process and build lasting relationships. Ward said that people-first approach has been a defining part of the company’s culture and a key contributor to its continued success.

Assurance Financial said its relationship-driven approach has remained central to its culture throughout its growth. As the company has expanded its footprint, it has continued to emphasize personalized service, responsive communication and individualized guidance. The company said that approach continues to shape the customer experience and contribute to its long-term success.

The recognition further underscores Assurance Financial’s position among Louisiana’s leading private companies and reflects its continued growth, financial strength and commitment to serving customers with excellence. For businesses in the state, the ranking also serves as a benchmark of scale across a broad mix of privately held companies, while for lenders like Assurance Financial it highlights how customer relationships and operational growth can both factor into a company’s profile. As the company expands its reach, it said it remains dedicated to helping more families achieve homeownership while creating a lasting impact in the communities it serves.