Apple Raises Prices for Apple TV+ Streaming Service and Apple One Bundle
Key Takeaways
- •Apple raised Apple TV+ monthly pricing from $12.99 to $14.99 and the annual plan from $99 to $119, its second consecutive annual increase.
- •The monthly price of Apple TV+ has tripled since its 2019 launch, when it cost $4.99.
- •Apple's individual Apple One bundle plan increased to $21.95 per month from $19.95, and Apple Music rose to $11.99 in July.
- •Multiple streaming rivals, including Netflix, Disney+, and Peacock, have also raised prices in recent years as the industry seeks profitability.
- •Apple reported a record June quarter of $109.4 billion in revenue, beating estimates, aided by a 22% jump in iPhone sales and tariff refunds adding roughly 5% to profit.
Apple increased the monthly price of its Apple TV+ streaming service on Friday from $12.99 to $14.99, while the annual plan rose from $99 to $119.
The company also raised prices for Apple One, its bundle that combines Apple TV+ with other services including iCloud storage, Apple Music, and Apple Arcade. The individual Apple One plan now costs $21.95 per month, up from $19.95.
The move marks the second consecutive year of price increases for Apple's streaming service. The tech giant last raised its streaming prices a year ago, from $9.99 to $12.99 per month. When Apple TV+ launched in 2019, it cost just $4.99 per month — meaning the monthly price has now tripled since launch.
Apple is not alone in pushing prices higher. Peacock, Netflix, Amazon Prime, Hulu, Disney+, Paramount+, Max, and YouTube Premium have all raised their prices in some form over the last few years, with some applying the increases to ad-free streaming tiers. The industry-wide repricing reflects how streaming providers, having spent heavily on original programming to win subscribers, have increasingly turned to price hikes as they face pressure to make their video businesses profitable.
Apple TV+ features popular titles such as "Ted Lasso," "Your Friends and Neighbors," "The Morning Show," "Severance," "Silo," and "Mark Matter," and holds exclusive rights to the Charlie Brown specials and Formula 1 racing. Unlike many rivals, Apple has never offered an ad-supported tier, so subscribers have no cheaper alternative within the service.
The price of Apple Music also increased in July, from $10.99 to $11.99 per month.
The hikes come after Apple reported a record June quarter with $109.4 billion in revenue, beating analysts' estimates of $108.65 billion. It was the company's final earnings report before CEO Tim Cook steps down. Apple has long highlighted its services business, which includes subscriptions like Apple TV+ and Apple One, as a key growth area alongside its hardware sales, and recurring price increases across those services feed directly into that segment.
A 22% jump in iPhone sales, combined with record spring quarter Mac revenue, helped drive the results. Tariff refunds also boosted Apple's bottom line, adding roughly 5% to profit during the period.
For subscribers, the question ahead is whether Apple continues its annual cadence of increases — and whether rival services follow with hikes of their own.
FOX Business has reached out to Apple for comment. FOX Business' Susan Li contributed to this report.
