European asset management giant Amundi, which oversees approximately $2.9 trillion in assets, has significantly expanded its investment in MicroStrategy (MSTR), according to data from BTC Treasuries.

The firm increased its MSTR position by 148%, bringing its total holdings to 1.32 million shares. The move strengthens Amundi's exposure to one of the most closely watched Bitcoin-linked public companies, as MicroStrategy continues to maintain one of the largest corporate Bitcoin treasuries in the world, holding over 200,000 BTC acquired across multiple purchasing rounds since 2020.

MicroStrategy, led by Executive Chairman Michael Saylor, began accumulating Bitcoin in August 2020 and has since become one of the most prominent corporate holders of the cryptocurrency. The company's substantial Bitcoin treasury has made its stock a popular proxy for investors and institutions seeking indirect exposure to Bitcoin through traditional equity markets.

Institutional Interest in Bitcoin Exposure

By increasing its MSTR stake, Amundi joins a growing list of major asset managers holding shares in the company. The increase reflects continued institutional interest in Bitcoin-related investments, even during periods of market volatility. The position also complements Amundi's own direct crypto product offerings — the firm launched the Amundi Physical Bitcoin ETF in Europe — giving clients spot Bitcoin exposure alongside its equity-linked MSTR holding.

While MSTR's performance is influenced by multiple factors, its substantial Bitcoin holdings remain a key driver of investor attention. Large portfolio adjustments by global asset managers are closely monitored for insight into institutional positioning in digital asset-related equities, particularly as the landscape for regulated Bitcoin exposure has widened with the U.S. approval of spot Bitcoin ETFs in January 2024, which gave institutions additional direct avenues into the asset class.

UPDATE: $2.9T asset manager Amundi boosted its $MSTR position by 148%, now holding 1.32M shares, per BTC Treasuries. pic.twitter.com/0PxDcR7eA3 — Cointelegraph (@Cointelegraph) August 12, 2026

Broader Market Context

The latest Amundi MSTR holdings update highlights ongoing institutional participation in Bitcoin-linked assets. As the largest asset manager in Europe and among the largest globally, Amundi's investment decisions are widely followed by market participants.

Investors and analysts will continue monitoring institutional filings, including upcoming 13F disclosures, to assess whether additional firms expand their exposure to Bitcoin-related equities in the months ahead.