American Express (AXP) has broadened its 2026 US Open program, adding new interactive fan activities, premium lounges, transit benefits, and cardholder offers across the tournament grounds in New York. The campaign will run from August 23 through September 13, coinciding with the full duration of the US Open, the fourth and final Grand Slam on the tennis calendar and one of the highest-attended annual sporting events in the United States.

AXP stock traded at $338.32, down 0.76%, after recovering from an intraday low near $337.00.

Expanded Fan Experiences During US Open Fan Week

During US Open Fan Week, American Express will launch a fan experience featuring several interactive activities. Returning offerings include customized tennis balls and the Dove refresh station. New for 2026 is Tennis Rhythm Rally, a digital game that supports up to seven players simultaneously.

A dedicated station will allow fans to personalize phone chains with tennis-themed charms. Card Members will receive an additional charm along with select New York-inspired designs.

American Express will also distribute free subway or bus rides during selected tournament hours. The company plans to extend its tennis-themed campaign throughout New York City via branded subway cars and platform advertising, aiming to connect the tournament experience with everyday transit around the city.

Card Member Lounge and Centurion Lounge Access

American Express will operate a Card Member Lounge accessible to members and up to two guests. The lounge will feature exclusive merchandise, a postcard station, and paid Moët & Chandon beverages. Platinum and Centurion members will also have access to massage chairs while watching live tournament coverage.

The Centurion Lounge will return with premium food and beverages, including dishes inspired by Resy partner chefs. Reservations will be available through Resy beginning at 9:30 a.m. Eastern Time, running from August 30 through September 13. Platinum members may bring one guest, while Centurion members may bring up to three guests.

Spending Offers and On-Site Amenities

Across the US Open grounds, American Express will provide radios, shopping access, and an on-site spending offer. Eligible Card Members can receive $10 back after spending $100 on qualifying purchases, with the offer available beginning August 30.

The company will also operate a checkout-free shop offering snacks, drinks, and exclusive apparel.

A Partnership Spanning Three Decades

American Express has maintained its partnership with the US Open for more than three decades. The relationship underpins the company's broader focus on premium access, hospitality, dining, travel, and entertainment benefits for Card Members—a competitive arena where rivals such as JPMorgan Chase, Citi, and Capital One have also expanded their own sports and entertainment tie-ins to attract and retain premium cardholders.

The US Open is part of American Express's portfolio of more than 50 sports properties and major events. These partnerships are designed to connect Card Members with sports, entertainment, dining, and travel experiences.

The 2026 New York campaign integrates hospitality, merchandise, transportation, food, and payment-linked benefits into a unified program. Several offerings from previous tournaments will return, including radios, merchandise, lounge access, and on-site offers, all of which remain subject to capacity and supply limits.

Source: Blockonomi