Amazon.com, Inc. (AMZN) shares slipped 2.55% to $259.25 on the day the company unveiled a partnership with Uber Eats that will let Prime members order restaurant meals directly through Amazon. The stock had fallen to a morning low near $252 before recovering part of the decline. The agreement adds free delivery on qualifying orders and a limited introductory discount for customers placing their first orders through the platform.

Amazon Stock Recovers Part of Its Morning Loss

Amazon shares traded near $270 before a sharp sell-off set in around 10 a.m. The decline carried the stock to an intraday low near $252. Shares then recovered part of the loss during the regular trading session, although the rebound left the stock below its previous close and well short of its early trading level.

The intraday chart showed the stock falling below $266 during the morning decline, and Amazon shares remained below that level throughout afternoon trading. The trading figures reflect an intraday move.

Separately, Amazon announced the Uber Eats deal as a new addition to Prime, its paid subscription service for shopping and entertainment. Prime already includes shipping benefits along with access to Prime Video and Amazon Music. The deal extends that benefits lineup into restaurant meals handled by an outside provider, bringing a third-party delivery network into a membership that has until now centered on Amazon's own services.

Uber Eats Deal Adds Free Delivery for Prime Members

Prime members can now order restaurant meals through Amazon.com or the Amazon shopping app, with Uber Eats handling the delivery. Prime members pay no delivery fee on orders of $25 or more, and orders must be placed through Amazon to qualify for the benefit. That structure keeps fulfillment with Uber Eats while the ordering experience stays inside Amazon's storefront, so Prime members do not need Uber's own app to reach the waived delivery fee.

The two companies are also offering an introductory discount for customers trying the new service. Customers can save $20 on each of their first two Uber Eats orders placed through Amazon. The promotional window runs for 14 days, and each qualifying purchase must total at least $25.

Uber operates its own membership program, Uber One, as a separate subscription priced at $9.99 per month or $96 per year. That membership provides delivery fee benefits on food and groceries, along with other perks. For Uber, the agreement creates another way for Uber Eats to reach restaurant customers outside of its own app.

Amazon Expands Delivery as Walmart Competes for Members

Amazon has been expanding its grocery business alongside its existing retail delivery operations. The company said it added more than 6,000 grocery items to its selection over a six-month period and has gained ground in grocery delivery, particularly through same-day and one-hour service.

Walmart competes for grocery and retail shoppers through its own paid membership programs. Its bundle combines Walmart+ with Sam's Club Plus and costs $120 annually, plus tax. The package links Walmart's retail membership with benefits from its wholesale club. Paid memberships have become the vehicle through which both retailers bundle shopping benefits, and the Uber Eats agreement now brings restaurant meals into what a Prime membership covers alongside its existing shipping and entertainment benefits.

The new partnership brings an outside delivery service into Amazon's shopping platform. Amazon already sells groceries for home delivery, while Uber Eats connects customers with restaurants. Prime members can now use a single Amazon storefront for both grocery purchases and restaurant orders, rather than moving between separate apps. The 14-day promotional window gives the arrangement a defined starting period, with the $25 order minimum and the two-order limit on the discount defining the terms Prime members will encounter at launch.

This article originally appeared on Blockonomi.