NewsCryptoAmaze Holdings (NYSE American: AMZE) Executes Binding LOI to Acquire BullionFX's Gold-Backed Alchemy Platform for $155 Million in Stock

Amaze Holdings (NYSE American: AMZE) Executes Binding LOI to Acquire BullionFX's Gold-Backed Alchemy Platform for $155 Million in Stock

Author: CoinoMedia·

Key Takeaways

  • •Amaze Holdings signed a binding Letter of Intent to acquire the BullionFX assets, including the Alchemy platform, in a stock deal valued at approximately $155 million.
  • •Alchemy's $GOLD token is designed to be backed one-to-one by vaulted, independently custodied, and audited physical gold, with reserves intended to undergo real-time third-party attestation.
  • •The platform runs on an Ethereum-based Layer 2 network and offers compliance-focused infrastructure for gold- and USD-linked payments, yield, lending, borrowing, and open-ecosystem DeFi applications.
  • •The acquisition would mark Amaze's strategic expansion beyond creator commerce into digital-asset infrastructure, where the company discloses it has no operating history, and the share issuance would significantly dilute existing stockholders.
  • •Adjusted stablecoin transaction volume reached $1.79 trillion in June 2026, up 125% year on year according to Visa Onchain Analytics (Allium), indicating the scale of the market Alchemy is designed to serve.
Amaze Holdings (NYSE American: AMZE) Executes Binding LOI to Acquire BullionFX's Gold-Backed Alchemy Platform for $155 Million in Stock

NEWPORT BEACH, California, September 29, 2026 (Chainwire) — Amaze Holdings, Inc. (NYSE American: AMZE) ("Amaze" or the "Company") announced it has entered into a binding Letter of Intent ("LOI") to acquire the assets of BullionFX, including its core platform Alchemy (collectively, the "BullionFX Assets"), in a stock transaction valued at approximately $155 million.

The BullionFX Assets comprise the technology, infrastructure and intellectual property behind a blockchain financial ecosystem built around auditable physical gold. If completed, the acquisition would mark a strategic expansion for Amaze beyond creator commerce and into gold-backed digital-asset infrastructure, a sector in which the company itself discloses it has no operating history.

The proposed acquisition would bring a gold-backed decentralized financial ecosystem with infrastructure targeting retail, institutional and blockchain markets. The platform is designed as a retail and institutional offering for the rapidly growing stablecoin industry — the category of digital tokens engineered to hold a steady value against a reference asset such as a fiat currency — delivering compliance-focused infrastructure for payments, yield, lending and open-ecosystem, industry-wide decentralized financial applications. On the institutional side, it spans gold as a currency, gold-collateralized USD products and gold-backed financial products, anchored to an Ethereum-based Layer 2 network, a blockchain environment built on top of Ethereum's base network, positioned as a stable foundation for the next generation of industry products. Proprietary yield engines are designed to power institutional products targeting competitive returns by bridging traditional and decentralized markets.

The transaction comes amid a broad resurgence in cryptocurrency markets, rapid growth in volume within the stablecoin industry, renewed institutional engagement with digital assets and continued strength in gold as a long-established store of value. Adjusted stablecoin transaction volume hit $1.79 trillion in June 2026, up 125% year on year, according to Visa Onchain Analytics (Allium) — an indication of the scale of the market Alchemy is designed to serve.

"Crypto's renewed momentum and gold's enduring role as a store of value have opened a rare window for infrastructure built on both," said Joel Krutz, Interim Chief Executive Officer of Amaze. "Alchemy is a full-stack, gold-backed financial ecosystem, and we believe bringing it into the public markets can create meaningful long-term value for our stockholders."

The acquisition gives Amaze the technology, infrastructure and intellectual property behind a comprehensive decentralized finance (DeFi) ecosystem — blockchain-based financial services encompassing lending, borrowing and yield products — in which every unit of digital value is tied to physical gold held by independent custodians. The platform's architecture supports lending and borrowing protocols, yield products, cross-chain interoperability and an Ethereum-based Layer 2 network that links traditional and decentralized finance, while offering the rapidly growing market of gold- and USD-backed stablecoin users broad functionality, including access to yield opportunities.

Following closing, Amaze intends to prioritize activation of the self-custody retail wallet and the yield engines and, as an initial institutional application, to pursue a listed Stable Asset Treasury ("SAT") vehicle for gold and USD, subject to applicable regulatory approvals. Those initiatives, alongside the still-pending definitive agreements, outline the milestones against which the deal's progress can be measured.

"We have seen traditional financial markets adopt blockchain, and more recently stablecoins, as a direct result of retail users seeking more control, custody, and transferability of their own assets. We believe traditional finance will increasingly bridge with decentralized finance to extract the ideal attributes of both industries. Alchemy is well-positioned to compete in bringing to market a range of bridged traditional and decentralized financial products to introduce innovative financial offerings on a retail and institutional level while seeking to mitigate certain risks associated with traditional stablecoin models," said Stephen Moss, Founder of BullionFX. "Joining a publicly listed company gives Alchemy the access and institutional credibility to accelerate our mission. That mission is a stable, transparent financial ecosystem for retail users that bridges traditional and decentralized finance."

Inside the Alchemy Platform

$GOLD, backed by physical gold. Alchemy's core $GOLD token is designed to be backed one-to-one by vaulted, independently custodied and audited physical gold, with reserves intended to be subject to real-time attestation through third-party, institutional-grade audit mechanisms. $GOLD is designed to serve as the network's settlement asset, combining the stability of a hard asset with the speed and transparency of blockchain settlement.

Built for the stablecoin industry. Alchemy is a retail and institutional platform designed for the rapidly growing stablecoin industry. Its compliance-focused architecture is built to support gold-linked payments, yield, lending and borrowing, cross-chain interoperability and open-ecosystem DeFi applications that third-party developers can build on.

Institutional gold infrastructure on Ethereum Layer 2. For institutions, Alchemy provides gold-based infrastructure spanning gold as a currency, gold-collateralized USD products and gold-backed financial products. Running on an Ethereum-based Layer 2 network, it is designed to bring gold stability on-chain as a foundation for future industry products.

Proprietary yield engines. Alchemy's proprietary yield engines for gold and USD are designed to power institutional products targeting competitive returns by bridging traditional and decentralized markets.

Self-custody for retail. A planned self-custody retail wallet is designed to give users direct access to gold-linked payments, yield and DeFi applications while keeping control of their own assets.

"Stablecoins have proven the for digital money. The next question is what that money is anchored to," said Simon Rahme, Co-Founder and CTO of BullionFX | Alchemy. "We engineered Alchemy's Layer 2 so that gold sits inside the settlement layer itself rather than on top of it. That gives developers and institutions a base for payments, lending and yield products, with reserves designed to be verifiable on-chain."

Transaction Terms

Under the LOI, which contains certain binding provisions, the parties will work toward definitive agreements, the customary next step before a transaction announced at the letter-of-intent stage can be signed and closed. If consummated, the transaction will result in a significant issuance of Amaze common stock to BullionFX — meaning the consideration would be delivered in newly issued Amaze shares rather than cash. Final terms are subject to due diligence, regulatory review, approval by each party's board of directors and other customary closing conditions, the checkpoints that stand between this announcement and any completed deal. Amaze's own forward-looking disclosures single out the significant stockholder dilution that would accompany that share issuance among the transaction's principal risks.

About Amaze Holdings, Inc. (NYSE American: AMZE)

Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for brand development, product creation, advanced e-commerce, audience growth and scalable managed services. By helping people turn what they know, create and share into sustainable income, Amaze enables creators to build deeper audience relationships and more flexible paths to a better life. More information is available at www.amaze.co.

Cautionary Note Regarding Forward-Looking Statements

This news release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and the Private Securities Litigation Reform Act of 1995, including statements regarding the proposed acquisition of the BullionFX Assets; the anticipated benefits, capabilities and potential of those assets; the parties' ability to negotiate and enter into definitive agreements; the ability to successfully integrate the BullionFX Assets and realize anticipated synergies and value creation; the ability to generate anticipated yields or returns from proprietary yield engines or other platform features; the timing and success of planned product launches, including the self-custody retail wallet and Stable Asset Treasury vehicle; and expectations regarding the adoption and growth of decentralized finance, stablecoins and gold-backed digital assets. Forward-looking statements often contain words such as "expects," "anticipates," "intends," "plans," "believes," "will," "should," "could," "may," "designed to" or "targeted." These statements are based on management's current views and assumptions and are not guarantees of future performance.

Important factors that could cause actual results to differ materially include, without limitation: the ability of the parties to negotiate and execute definitive agreements; the completion of due diligence; the receipt of required regulatory, stockholder and board approvals and the satisfaction of other closing conditions; the occurrence of any event that could give rise to termination; the significant dilution to Amaze stockholders in connection with the transaction; the continued availability of capital and financing; the ability to commercialize and operationalize the BullionFX Assets; Amaze's lack of operating history in digital asset infrastructure and decentralized finance; the performance and security of blockchain-based technology and digital assets; risks related to smart contract vulnerabilities, software bugs, cyberattacks, hacking incidents and operational failures affecting blockchain-based systems; evolving federal and state laws, regulations and guidance applicable to digital assets, stablecoins, decentralized finance platforms and related custodial arrangements, including potential classification of tokens as securities; the creditworthiness, performance and regulatory status of third-party custodians holding physical gold reserves; the ability to maintain one-to-one gold backing and real-time attestation as described, and the risk that reserves may not be verified as anticipated; competition from established and emerging participants in the digital asset, stablecoin and decentralized finance industries; the ability to protect and enforce intellectual property rights in the acquired technology; the volatility of cryptocurrency and gold markets; prevailing market, regulatory and business conditions; and other risks and uncertainties described in Amaze's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K.

Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Amaze undertakes no obligation to update any forward-looking statement except as required by law.

Amaze Investor Relations: Amaze Holdings, Inc., ir@amaze.co, 888-672-0365.