Agent Link, a Clearwater-based recruitment and market intelligence firm serving the insurance and financial services industries, has completed its transition to the XpandPro brand and is retiring the name under which it operated for more than 17 years. The company now operates fully as XpandPro at xpandpro.com.

The firm first introduced XpandPro as the brand for its software and services and has now brought all of its work under a single name. According to the company, the move reflects its evolution and an expanded focus on helping organizations grow their distribution and producer force.

From Agent Link to XpandPro

Founded in 2009 by Stu and Senia Gramajo, Agent Link spent more than 17 years helping insurance carriers, IMOs (insurance marketing organizations), FMOs (field marketing organizations), BGAs (brokerage general agencies), advisory firms and regional agencies connect with independent insurance producers and financial professionals. Because independent producers and advisors generally choose which carriers and upline relationships to form, recruiting them remains an ongoing function for the organizations that rely on that distribution. Over that period, the company conducted conversations, surveys and recruiting interactions with nearly half a million producers and advisors.

That engagement has produced a deep body of firsthand knowledge about the challenges producers and advisors face, what they are looking for, and what influences their willingness to form new business and upline relationships, according to the firm.

“Agent Link was founded with a mission to help our clients make not just more connections, but the right connections — connections that create genuine value for producers and help our clients expand,” said Stu Gramajo, CEO and Director of Market Research at XpandPro. “XpandPro better represents who we have become, the work we do today and where we are going next.”

Continuity in Leadership and Operations

The rebrand leaves the company's ownership and leadership unchanged, with Stu and Senia Gramajo continuing to lead the organization. Clients will keep working with the same team at the same Clearwater office and the same phone number. For existing clients, that continuity is the practical takeaway of the announcement: beyond the new name and web address, the people and contact points they knew under Agent Link remain the same.

Under the XpandPro name, the company will continue providing producer recruitment and appointment-setting services while expanding its investment in recruitment intelligence, market research and technology. XpandPro will also keep helping clients strengthen their own recruiting capabilities through research-based training and best practices developed from its years of direct producer engagement.

“We've learned a great deal about what helps turn an initial producer conversation into a productive, lasting relationship,” said Senia Gramajo, President of XpandPro. “An important part of what we do is putting that knowledge into the hands of our clients and their recruiters so they can contract and activate more of the right producers.”

Affinity Database Becomes AffinityIQ

The transition also includes the move of the company's Affinity Database platform to AffinityIQ, reflecting its evolution from producer data and search capabilities into a broader recruitment intelligence platform. AffinityIQ is the vehicle through which the company says its expanded focus on recruitment intelligence, market research and technology will now be delivered.

Clients and partners can find XpandPro at xpandpro.com, and visitors to agentlinkmarketing.com will be directed to the new site.

“Expansion has always been at the heart of what we do,” Stu Gramajo added. “XpandPro simply gives that mission a name.”