Datavault AI (NASDAQ: DVLT) announced Monday that former Major League Baseball star Darryl Strawberry has signed on as a brand ambassador for Datavault NIL Vault (“NILv”), the company’s upcoming name, image and likeness (“NIL”) exchange platform. The agreement is a notable step as the company prepares for the commercial launch of its NIL-focused data exchange, a market that has grown alongside broader athlete- and creator-driven monetization tools.

Under the services agreement, Strawberry will create promotional content, take part in marketing initiatives and share in revenue generated through his content. Datavault AI will provide platform support, activity tracking and revenue attribution. The company said NIL Vault is designed to allow athletes and other public figures to measure, monetize and retain an ongoing interest in the value generated by their name, image and likeness.

The collaboration with Strawberry, who played for the New York Mets and New York Yankees, comes as Datavault AI continues to expand its portfolio of specialized data exchange platforms. The company said it expects to announce additional ambassador and content agreements in the coming months, suggesting NIL Vault will be built out through a series of partnerships ahead of launch.

Datavault AI said its platform serves multiple industries, including high-performance computing software licensing for sports and entertainment, events and venues, biotech, education, fintech, real estate, healthcare and energy. The Information Data Exchange enables Digital Twins and the licensing of name, image and likeness by securely attaching physical real-world objects to immutable metadata.

The NIL Vault platform is part of Datavault AI’s Data Science division, which uses Web 3.0 and high-performance computing to provide solutions for experiential data perception, valuation and secure monetization. The company’s Acoustic Sciences division includes WiSA, ADIO and Sumerian patented technologies for spatial and multichannel wireless, high-definition sound transmission.

The company said the announcement highlights the growing intersection of technology and athlete monetization, as platforms such as NIL Vault seek to give public figures greater control over their personal brand value. Datavault AI also said the partnership with a high-profile athlete like Strawberry could help drive adoption of the platform ahead of its commercial launch.

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