EXCLUSIF : D’ici l’été prochain, la silhouette de Miami sera marquée par un nouveau repère architectural qui attire dirigeants d’entreprise et acheteurs fortunés vers le sud de la Floride.

Cipriani Residences Miami a officiellement atteint son point culminant pour ce projet de construction d’environ 950 pieds, qui constitue la plus haute tour résidentielle de la ville. Cette tour de 85 étages illustre la transformation de Miami, passée d’une destination de vacances à un centre permanent de richesse internationale et à un marché où les projets résidentiels de luxe sont façonnés à la fois par la demande liée au mode de vie et par les relocalisations d’entreprises.

Cipriani a indiqué à Fox News Digital que le premier projet résidentiel construit ex nihilo de l’entreprise en Amérique du Nord est désormais vendu à plus de 80 %. Des acheteurs de plus de 30 pays sont censés considérer Miami comme leur résidence principale.

"Residential living is a natural extension of hospitality, but it was important to us to do it in the right way," Giuseppe Cipriani exclusively told Fox Digital. "With Cipriani Residences Miami, we found the right city, location and a great partner… Our family has been closely involved in shaping the design and the overall experience so that it reflects the same traditions we have carried with us for generations. For us, it is not simply about putting the Cipriani name on a building. It is about creating a home where the way you live is the way we would live."

Camilo Miguel Jr., fondateur et PDG de Mast Capital et promoteur à l’origine de la tour, a déclaré que le projet avait une signification particulière à mesure qu’il s’élève au-dessus de la ville.

"Every time I drive by it, my emotional reaction is, ‘Wow.’ I am humbled by the fact that we're building something of this scale, because when I started my business, although I always aspired to get here, I didn't know when it would happen — and it has happened," Miguel said. "One of the biggest challenges was actually the upfront planning part, because when you're building a 950-foot building… the engineering that goes into that is quite different than building something that's 20 stories."

Les marchés internationaux les plus importants pour les acheteurs, par ordre, sont le Mexique, l’Italie, la Colombie, le Brésil, le Venezuela, l’Argentine, le Canada, la France, l’Espagne et le Royaume-Uni. Des acheteurs américains, notamment issus d’États à forte fiscalité comme New York et la Californie, continuent également d’acheter dans le projet.

"There are countries that are having a lot of their own economic challenges and headwinds and political challenges and headwinds, as well… And people are not only buying in Miami as [an] investment, but people are actually buying in Miami to live. And people were looking at Cipriani and saying, ‘This is going to be home,’" Miguel said. "We have some buyers who have bought for their whole family and intend to move everybody into the building," he added.

Cipriani a déclaré que l’attrait de la marque est resté constant d’un marché à l’autre et d’une génération à l’autre.

"Every city has its own character, but what people appreciate about Cipriani is remarkably consistent: warmth, discretion, good service and a sense of familiarity," Cipriani said. "Miami is a very international city, and that has always felt natural to us. People come here from all over the world, just as they do in Venice or New York. The lifestyle naturally is shaped by its beautiful weather, its connection to the water, its seamless relationship between indoor and outdoor spaces. Cipriani Residences Miami brings that way of living into our world."

"People are increasingly choosing Miami not only as somewhere to visit, but somewhere to live," Cipriani continued. "They want privacy, comfort, good service and a quality of life that feels effortless."

Plus tôt ce mois-ci, le New York Post a rapporté que la star du football Lionel Messi avait acheté quatre unités dans l’immeuble, suivie par une vague d’autres joueurs argentins. Parmi les acheteurs figureraient également des dirigeants de Citadel et d’Amazon qui quittent New York et la Californie.

"We don't change who we are depending on the guest. That has never been our philosophy," Cipriani said. "For nearly a century, our family has welcomed people from many different countries, culture[s], generations and paths of life. Royals, aristocrats, powerful businessmen but also writers, intellectuals and all kind[s] of interesting people have been coming to our locations — as human beings."

"That sense of warmth and understated elegance that comes from our Italian heritage, and it remains at the heart of everything we do, fortunately has appealed to many of them," the grandson of the Cipriani patriarch added.

Miguel a déclaré que l’environnement pro-entreprises de Miami est devenu un atout majeur pour les sociétés et les travailleurs à hauts revenus.

"One of the main reasons that people are choosing Miami over New York City right now is the pro-business mentality. I mean you live in a business-friendly city and a business-friendly state, and the growth and the global nature of our city," Miguel explained. "And you realize quickly that as a hedge fund or a financial institution, you no longer just need to be in New York City to be relevant and be successful."

"These are big companies that are moving here, signing leases, taking space, and moving their top executives to Miami, their high-income earners. And these individuals are buying homes and condos across Miami," Miguel said.

Le projet est également en bonne voie pour devenir la seule nouvelle tour résidentielle du quartier de Brickell livrant des logements achevés en 2027, un calendrier qui place le projet dans une offre à court terme limitée dans l’un des corridors immobiliers les plus surveillés de la ville.

Cipriani a relié le projet à l’héritage familial, rappelant que Harry’s Bar à Venise a ouvert en 1931 et a donné naissance au Bellini, tout en établissant les valeurs de marque de "warmth, simplicity and genuine care."

"We are very proud, of course, of what has been built, and of where the company is today, 95 years after the opening of that small bar in Venice. Seeing the tower reach its full height makes us even more excited to bring that spirit to life for the residents who will call it home," Cipriani said.

"The principles have never changed," he said. "Whether it is a restaurant, a club, a hotel or now a residence, the idea is the same: people should feel comfortable, free and at home. The world changes, but our hospitality values do not."

Miguel a décrit le projet comme profondément ancré dans l’identité de la marque Cipriani et dans l’approche du service de l’entreprise.

"This is really about heritage, about people, about a family," Miguel said, recalling his first time at a Cipriani restaurant. "What I really liked about it is that subtle elegance that you feel when you walk in, and the fact that everybody that works there is smiling, everybody that's there is welcoming and everybody that is there is hyper-focused on making sure that you have a positive experience."

"I never dreamed of Miami being what it is today," Miguel said, "and I think the sky's the limit."