Old Major Market LLC 是一家位於印第安納波利斯的手工肉品經銷商，如今對其比特幣收入採用了新策略：根據老闆 Mark LaFay 的說法，自 2026 年起，該公司將把顧客支付的比特幣 100% 直接保留在資產負債表上。該公司認定，持有比特幣能帶來顯著的長期上行空間。

Old Major 的肉品配送至全部 48 個本土州，LaFay 表示，楓糖波本培楓糖波本培根尤其受歡迎。

這項發展記錄於 Bitcoin Magazine 由 Vagabond 撰寫的「Now Accepting Bitcoin」專欄最近一期。

從咖啡館邂逅到商家網絡

促成發現 Old Major Market 的印第安納波利斯之行，始於 Fulton Street 的 Kaffeine Coffee Co.。咖啡很好喝，但真正的驚喜是遇見一位當地比特幣愛好者，他正以聰慧幣（satoshis，比特幣最小單位）支付他的咖啡——這一刻讓作者覺得自己在這個法幣世界中不再如此稀有。這位新朋友談到一個由印第安納波利斯當地 Indy Bitcoin Group 持續「orange pilling」（比特幣圈用語，意指讓新手認同比特幣）的印第安納州商家網絡。

第一站：Old Major Market LLC（手工肉品）

關於商家採用比特幣常見的批評是店主會透過 Square 等支付處理商，將收到的比特幣 100% 即時變現為現金。這在初期確實如此，但一旦企業主深入了解比特幣，往往會出現耐人尋味的轉變。Old Major LLC 正是這種轉變的典型案例。

印第安納州中部的比特幣愛好者一年多來持續造訪 Old Major，用聰慧幣購買培根、香腸和特色肉品。雖然店家最初同意接受比特幣並將每筆交易即時兌換為現金，但源源不絕的比特幣付款引起了店主的注意——為新的持有政策鋪路。在這項轉變之下，每筆比特幣銷售的實現價值將依結帳後比特幣的市場價格而定，而非在收銀台當下鎖定。

「1% Orange Pill」的算術

該專欄解釋，當一個具有凝聚力的社群將日常消費導向支持他們的商家時，商業理由對店主而言就變得無可否認：

• **基準線：**一家年營收 100 萬美元、利潤率 10% 的本地商家，淨利為 10 萬美元。
• **1% 新客戶轉變：**如果本地比特幣愛好者僅佔總銷售額的 1%，即代表每年 1 萬美元的比特幣交易。若店主將幣賣出，可能會萌生悔意：「如果我當時持有的話會怎樣？」
• **BTC 持有策略：**假設店家改為在 2026 年持有該筆比特幣，且 BTC 今年價格翻倍。若顧客支付偏好出現 1% 的轉變，店主年度總利潤將提高 20%，達到 12 萬美元。

作者寫道，這種財務現實就是「終極的 orange pill」。無論店主從第一天就持有，或在過程中發現自己錯失利潤，一群專注的顧客將消費導向開明的店主，就能實質推動商家採用。

值得關注：印第安納波利斯的本地名店

**Kaffeine Coffee Co.（印第安納波利斯市中心）：**第三波精品咖啡遇上原生比特幣支付軌道。作者在櫃檯遇到其他比特幣愛好者，這證明咖啡館正是現實世界社群建立的天然門戶。

**The Rejoicing Vine（印第安納波利斯西北部）：**一家以使命為導向、專營氣泡酒的酒莊，同時也是當地「Lightning Socials」活動的舉辦地點。老闆 Brent Kumfer 一年多前透過 Square 同意接受比特幣，享有零手續費以及持續不斷的本地比特幣愛好者活動。該酒莊尚未持有比特幣，但正在考慮中——若這種「持有而非賣出」的做法在 Indy 網絡中蔓延，這是值得關注的本地企業之一。

有故事或本地商家網絡想介紹嗎？

該系列附有一份不斷增長、經驗證接受比特幣的商家目錄。想讓自己的企業地圖的商家，或是有新城市或故事想在後續專欄中介紹的讀者，可直接來信 vagabond@b.tc，系列名稱為「Now Accepting Bitcoin」。

附錄：印第安納州 200 家接受比特幣的商家

以下目錄涵蓋電影院、汽車維修店、酒莊、餐廳、沙龍、刺青工作室，以及全州連鎖的 Steak 'n Shake——這是如今可用聰慧幣消費的印第安納日常商業橫切面。

LangLab (Arts Centre) — 1302 High St, South Bend

AMC Castleton Square 14 (Cinema) — 6020 E 82nd St, Indianapolis

AMC Washington Square 12 (Cinema) — 10280 E Washington St, Indianapolis

AMC CLASSIC Bloomington 12 (Cinema) — 2929 W 3rd St, Bloomington

AMC Perry Crossing 18 (Cinema) — 380 Cinema Blvd, Plainfield

AMC Showplace Traders Point 12 (Cinema) — 5920 W 86th St, Indianapolis

AMC Indianapolis 17 (Cinema) — 4325 S Meridian St, Indianapolis

AMC CLASSIC Crawfordsville 8 (Cinema) — 205 Dry Branch Rd, Crawfordsville

Fort Wayne Improv (Theatre) — 1314 E State Blvd, Fort Wayne

Pine Acres Miniature Farm (Zoo) — 6801 Union Chapel Rd SE, Corydon

317 Auto Service — 499 Wall St, Greenwood

Hobbs Automotive Diagnostics & Repair — 3594 SR 9, Anderson

McIntire Auto Repair — 1927 S Curry Pike, Bloomington

Salvadors Collision — 30841 Old US 33, Elkhart

2nd Chance Towing & Repair — 2252 Straight Line Pike, Richmond

Bulls Tire Shop — 2233 E Washington St, Indianapolis

Direct Tire — 1506 N Post Rd, Indianapolis

Westfield Wine Vault — 100 N Union St, Westfield

Mad Hyena Bar and Grill — 1538 Indiana Ave, New Castle

Fish Moon Brewing Company — 309 N Main St, Rushville

The Health Club Taproom & Cafe — 642 Cornell Ave, Indianapolis

Books & Brews — 9402 Uptown Dr, Indianapolis

Tollys Bar and Grill — 2341 Maple Ave, Terre Haute

Easley Winery — 205 N College Ave, Indianapolis

The Rejoicing Vine — 8440 W 82nd St, Indianapolis

Apothecary Salon & Spa — 2050 Burton Ln, Martinsville

Allure Salon — 100 S 1st St, Zionsville

Angel Barber Studio — 1990 Conner St, Noblesville

B Beauty — 11717 E Washington St, Indianapolis

Brow Ink — 5250 E US Hwy 36, Avon

Bryans Barbershop — 224 N 12th St, Decatur

Cutting Loose Salon — 3815 S Main St, Elkhart

Exotic Nails — 1617 E Michigan Rd, Shelbyville

Harmony Day Spa — 7654 N Bleck Rd, Trail Creek

Indulge Beauty Salon — 3521 Lake Ave, Fort Wayne

Lee's Barber Lounge — 409 W Taylor St, Kokomo

Lux Esthetics Lab — 1251 US-31 N, Greenwood

Luxury Spa & Nails — 217 S Green River Rd, Evansville

Marengo Barber Shop — 109 Main St, Marengo

Mdg Salon — E 116th St, Carmel

Midou Studio — 9935 E 42nd St, Indianapolis

Modern Barbershop and Salon — 1641 N Lebanon St, Lebanon

Naturally You — 6101 N Rural St, Indianapolis

Sarah L Studio — 6251 Winthrop Ave, Indianapolis

The Station Hair Parlor — 200 Byrd Way, Greenwood

Wax that Cat — 3009 25th St & 3042 State St, Columbus

Indy Holistic Massage — 1133 W Main St, Greenfield

Sacred Roots Custom Massage — 26 W Broadway St, Shelbyville

Gramz Bakey and Cafe — 409 Washington St, Columbus

Kaffeine Coffee — 707 Fulton St, Indianapolis

Moar Tea — 448 Massachusetts Ave, Indianapolis

Seoul Fresh — 49 W Maryland St, Indianapolis

The Beach Hut — 100 W Moss Pkwy, Michigan City

The Java Bean Cafe — 151 N 2nd St, Decatur

Cosmic Cardinal Cafe — 101 W Ohio St, Indianapolis

Capstone Cafe & Bookstore — 6620 Northview Way, Indianapolis

Rocky Mountain Cafe — 209 Lincolnway, La Porte

Wildflour Bakehouse — 1012 E County Rd 750 S, Nineveh

Brown's Shuga Shack — 6099 State Rd 16, Monticello

Heartland Homemade Ice Cream — 4911 S Emerson Ave, Indianapolis

Sugar + Ice — 103 S Randolph St, Garrett

Sugarfield Creamery — 1051 E Tabor St, Indianapolis

33 Electric — 7939 Dix Rd, Indianapolis

AR Engineering (HVAC) — 3002 W Western Ave, South Bend

Bravo Carpentry — 305 Railroad Ave, Wheeler

DEG Electronic Repair Services — 3712 N Mitthoeffer Rd & 2818 Westlane Rd, Indianapolis

Energy Efficient Replacements / 574-Sunroom — 51285 Bittersweet Rd,anger

KM Electronics — 8238 Madison Ave, Indianapolis

NGR Electric — 4320 Calhoun St, Gary

Roman Tech Computer Repair — 3611 E US Hwy 12, Michigan City

TechBar — 4121 Cleveland St, Gary

Old Major (Butcher) — 4201 Millersville Rd, Indianapolis

The Wurst (Butcher) — 130 N Broad St, Griffith

For You Brewing Supplies — 503 Honey Creek Dr, Terre Haute

Hidden Acres (Farm) — 10645 W 425 S, Wilkinson

K&B Liberty Farms — 2254 Nature Ln SE, Corydon

Binford Farmers Market — 6620 Northview Way, Indianapolis

D M Property Management — 6446 Ralston Ave, Indianapolis

Dennis Hartley & Son Monuments — 89 E Walnut St, Martinsville

Great Lakes EV Charging — 51285 Bittersweet Rd, Granger

Inguard Insurance — 231 W Canal St, Wabash

Olive Tree Resources (NGO) — 110 E Market St, New Albany

Overhauser Law Offices — 101 W Ohio St, Indianapolis & 18 E Main St, Greenfield

Amorè Fine Italian Ristorante — 730 Highlander Point Dr, Floyds Knobs

Food King Chinese Restaurant — 1472 E 86th St, Indianapolis

Full Circle Grill & BBQ — 110 W Berry St, Fort Wayne

George's Gyros Spot #2 — 1201 W 37th Ave, Hobart

Grateful Grubs BBQ — 5654 IN-10, DeMotte

Guadalupe's Mexican Grill — 2031 South Bend Ave, South Bend

Lonestar Bar B Que — 905 N Park Dr, Evansville

Major Munch — 101 NW 1st St, Evansville

Oscar's Pizza — 515 N Buckeye St, Kokomo

Panini Panini — 1720 Franklin St, Michigan City

Rusted Silo Southern BBQ — 411 N State St, Lizton

Social Que BBQ and Catering — 1701 Franklin St, Michigan City

The Lincoln Kitchen — 704 Silhavy Rd, Valparaiso

The Owlery Restaurant — 118 W 6th St, Bloomington

Tlaolli — 2830 E Washington St, Indianapolis

Tsunami Sushi & Korean Wings — 700 Sagamore Pkwy N, Lafayette

Turkuaz Cafe — 301 E 3rd St, Bloomington

Union Jack Pub — 921 Broad Ripple Ave, Indianapolis

Uptown Cafe — 102 E Kirkwood Ave, Bloomington

Griller's Restaurant — 1240 119th St, Whiting

Oh Mamma's On The Avenue Deli — 1202 Mishawaka Ave, South Bend

OyVey! Bakery & Deli — 901 Lafayette Ave, Terre Haute

Cracklin Shack — 5058 S 800 W, Swayzee

Hoosier Spice & BBQ Company — 11622 NE Executive Dr, Edinburgh

Las Cubanitas — 53 Valparaiso St, Valparaiso

Los Dos Amigos by Awiwi — 202 Carrie Ln, Columbus

Steak 'n Shake — 全州 30 多家分店（Avon、Indianapolis、Fort Wayne、Lafayette、Bloomington、Elkhart、South Bend、Terre Haute、Greenwood、Valparaiso、Columbus、Clarksville、Seymour、Merrillville、Schererville、Muncie、Bedford、Lawrenceburg、Franklin 等）

Steve's Una Pizza — 1005 S Saint James Blvd, Evansville

Union Jack Pub Food Truck — 924 Broad Ripple Ave, Indianapolis

Above ALL Bowling Supply — Valparaiso & Hobart

Blossom Floral Design — 615 N Michigan St, South Bend

Geeked Out Games — 10830 Bennett Pkwy, Zionsville / Fishers

Its Not Corn (Apparel) — 120 N Miller Ave, Marion

Jayla's Gifts, Plants, Flowers — 207 E Market St, Nappanee

Jewelry Gallery — 17425 Carey Rd, Westfield

Lake Effect Florals — 278 E 1500 N, Chesterton

Mr. Kay's Fashionable Shoes — 2218 Southlake Mall, Merrillville

Nature's Mercantile — 122 N Main St, Auburn

Nick Nackery — 201 E Virginia St, Evansville

Old-School Outpost (Games) — 3825 S East St, Indianapolis

Prideland Comics & Collectibles — 5668 Crawfordsville Rd, Speedway

Rock Bottom Resale — 11186 County Rd 34, Goshen

Rock Daddy (Esoteric) — 418 E McGalliard Rd, Muncie

Sewer Lair Toys — 3197 S 3rd Pl, Terre Haute

Smoke Xpress (Tobacco) — Michigan City & Elkhart

Svpplements — 316 W Cleveland Rd, Granger

The Co Op Shop (Video Games) — 3540 State Rd 38 E, Lafayette

Unique Creations by Joe — 1148 S 17th St, Kokomo

Versed Skateboard Shop — 1006 Virginia Ave, Indianapolis

War Room Tabletop Gaming — 10830 Bennett Pkwy, Zionsville

710 Lounge (Cannabis) — 3673 W 86th St, Indianapolis

A Pooch Palace (Pet Grooming) — 3839 S Lafountain St, Kokomo

First & Wilkerson Designs /kidz Apparel — Fort Wayne & Lebanon

DTF Sales — 51 N Main St, Cloverdale

Millie's Thrift Store — Lafayette（2 家分店）& West Lafayette

MoJo's Thrift-N-Collectibles Store — 527 Cass St, Wabash

Mood — 248 Spring St, Jeffersonville

A1 Art Tattoos — 4606 E Michigan St, Indianapolis

Altered Image — 10030 E US Hwy 36, Avon

Big Time Tattoos and Piercings — 5353 Madison Ave, Indianapolis

Crown Point Tattoo — 114 W Hack Ct, Crown Point

Evolution Tattoo — 2901 Mitchell Rd, Bedford

La Familia Tattoo — 529 W Chicago Ave, East Chicago

Resurrection Studios Tattoos & Piercing — 2200 Elmwood Ave, Lafayette

Tracy Scott at Bankai Tattoo Collective — 421 7th St, Columbus

本文最初發表於 Bitcoin Magazine，作者為 Vagabond。