总部位于印第安纳波利斯的手工肉类分销商Old Major Market LLC对其比特币收入采取了新策略:据所有者Mark LaFay介绍,自2026年起,公司将把从顾客处收到的100%比特币直接保留在资产负债表上。该公司认定,持有比特币可带来可观的长期上行空间。

Old Major的肉类配送范围覆盖美国本土48个州,LaFay指出,枫糖波本培根尤其受欢迎。

这一进展记录于Bitcoin Magazine由Vagabond撰写的“Now Accepting Bitcoin”专栏的最新一期。

从一次咖啡店偶遇到一个商家网络

促成发现Old Major Market的印第安纳波利斯之行始于Fulton街的Kaffeine Coffee Co.。咖啡很美味,但真正的惊喜是遇到一位当地比特币社区成员,他正用satoshi(比特币的最小单位)支付账单——这一刻让作者感到,在这个法币世界里,自己并非如此稀有。这位新朋友介绍了一个由印第安纳波利斯本地Indy Bitcoin Group持续“orange pilling”(比特币社区用语,意指向新人普及比特币)的印第安纳商家网络。

首要案例:Old Major Market LLC(手工肉类)

关于商家比特币采用的常见抱怨是,店主会通过Square等支付处理器将其收到的100%比特币即时清算回现金。这种模式在起步阶段很常见,但一旦企业主深入了解比特币,便可能出现引人瞩目的转变。Old Major LLC正是这一转变的典型案例。

一年多来,印第安纳州中部的比特币社区成员一直光顾Old Major,用sats购买培根、香肠和特色肉类。虽然该店最初同意接受比特币并将每笔交易即时兑换为现金,但源源不断的比特币付款引起了店主的注意——为新持有策略的出台奠定了基础。在这一转变下,每笔比特币销售的已实现价值随结账后的市场价格浮动,而非在收银台被锁定。

“1% Orange Pill”的算术

专栏解释称,当一个忠诚的社区将其日常消费转向支持的商家时,企业主的商业理由便变得无可辩驳:

• 基线: 一家年营收100万美元、利润率10%的本地商家,净利润为10万美元。
• 1%新客户转变: 如果本地比特币社区成员仅占总销售额的1%,即相当于每年1万美元的比特币交易。如果店主卖出这些币,悔意便会悄然滋生:“如果我当年持有这些币会怎样?”
• BTC持有策略: 假设该店在2026年选择持有这些比特币,且BTC今年价值翻倍。那么1%的顾客支付偏好转变将使店主的年度总利润提高20%,达到12万美元。

作者写道,这一财务现实是“终极的orange pill”。无论企业主从第一天起就持有,还是在过程中意识到自己错失了利润,一个专注的顾客群体将消费投向思想开放的店主,都能切实推动商家采用比特币。

值得关注:本地印第安纳波利斯的常青商家

Kaffeine Coffee Co.(印第安纳波利斯市中心): 第三波精品咖啡与原生比特币轨道相结合。作者观察到,在柜台前遇到其他比特币社区成员,印证了咖啡店如何成为现实世界社区建设的天然入口。

The Rejoicing Vine(印第安纳波利斯西北部): 一家专注于起泡酒的使命驱动型酒庄,同时也是本地“Lightning Socials”活动的举办地。所有者Brent Kumfer一年多前通过Square同意接受比特币,享受零手续费以及本地比特币社区活动的稳定客流。该酒庄尚未持有比特币,但正在考虑——如果“持有而非卖出”的方式在Indy网络中蔓延,这将是值得关注的本地企业。

有故事或本地商家网络想要报道?

该系列附有一份不断增长的经过验证的比特币接受商家名录。希望将企业添加到地图上的商家,或希望在未来专栏中报道新城市或新故事的读者,可直接发送邮件至vagabond@b.tc,注明系列名称“Now Accepting Bitcoin”。

附录:200家接受比特币的印第安纳店铺

以下名录涵盖影院、汽修店、酒庄、餐厅、美发沙龙、纹身工作室,以及全州范围的Steak 'n Shake门店——这是印第安纳日常商业的缩影,如今均可使用sats支付。

LangLab (Arts Centre) — 1302 High St, South Bend

AMC Castleton Square 14 (Cinema) — 6020 E 82nd St, Indianapolis

AMC Washington Square 12 (Cinema) — 10280 E Washington St, Indianapolis

AMC CLASSIC Bloomington 12 (Cinema) — 2929 W 3rd St, Bloomington

AMC Perry Crossing 18 (Cinema) — 380 Cinema Blvd, Plainfield

AMC Showplace Traders Point 12 (Cinema) — 5920 W 86th St, Indianapolis

AMC Indianapolis 17 (Cinema) — 4325 S Meridian St, Indianapolis

AMC CLASSIC Crawfordsville 8 (Cinema) — 205 Dry Branch Rd, Crawfordsville

Fort Wayne Improv (Theatre) — 1314 E State Blvd, Fort Wayne

Pine Acres Miniature Farm (Zoo) — 6801 Union Chapel Rd SE, Corydon

317 Auto Service — 499 Wall St, Greenwood

Hobbs Automotive Diagnostics & Repair — 3594 SR 9, Anderson

McIntire Auto Repair — 1927 S Curry Pike, Bloomington

Salvadors Collision — 30841 Old US 33, Elkhart

2nd Chance Towing & Repair — 2252 Straight Line Pike, Richmond

Bulls Tire Shop — 2233 E Washington St, Indianapolis

Direct Tire — 1506 N Post Rd, Indianapolis

Westfield Wine Vault — 100 N Union St, Westfield

Mad Hyena Bar and Grill — 1538 Indiana Ave, New Castle

Fish Moon Brewing Company — 309 N Main St, Rushville

The Health Club Taproom & Cafe — 642 Cornell Ave, Indianapolis

Books & Brews — 9402 Uptown Dr, Indianapolis

Tollys Bar and Grill — 2341 Maple Ave, Terre Haute

Easley Winery — 205 N College Ave, Indianapolis

The Rejoicing Vine — 8440 W 82nd St, Indianapolis

Apothecary Salon & Spa — 2050 Burton Ln, Martinsville

Allure Salon — 100 S 1st St, Zville

Angel Barber Studio 1990 Conner St, Noblesville

B Beauty — 11717 E Washington St, Indianapolis

Brow Ink — 5250 E US Hwy 36, Avon

Bryans Barbershop — 224 N 12th St, Decatur

Cutting Loose Salon — 3815 S Main St, Elkhart

Exotic Nails — 1617 E Michigan Rd, Shelbyville

Harmony Day Spa — 7654 N Bleck Rd, Trail Creek

Indulge Beauty Salon — 3521 Lake Ave, Fort Wayne

Lee's Barber Lounge — 409 W Taylor St, Kokomo

Lux Esthetics Lab — 1251 US-31 N, Greenwood

Luxury Spa & Nails — 217 S Green River Rd, Evansville

Marengo Barber Shop — 109 Main St, Marengo

Mdg Salon — E 116th St, Carmel

Midou Studio — 9935 E 42nd St, Indianapolis

Modern Barbershop and Salon — 1641 N Lebanon St, Lebanon

Naturally You — 6101 N Rural St, Indianapolis

Sarah L Studio — 6251 Winthrop Ave, Indianapolis

The Station Hair Parlor — 200 Byrd Way, Greenwood

Wax that Cat — 3009 25th St & 3042 State St, Columbus

Indy Holistic Massage — 1133 W Main St, Greenfield

Sacred Roots Custom Massage — 26 W Broadway St, Shelbyville

Gramz Bakey and Cafe — 409 Washington St, Columbus

Kaffeine Coffee — 707 Fulton St, Indianapolis

Moar Tea — 448 Massachusetts Ave, Indianapolis

Seoul Fresh — 49 W Maryland St, Indianapolis

The Beach Hut — 100 W Moss Pkwy, Michigan City

The Java Bean Cafe — 151 N 2nd St, Decatur

Cosmic Cardinal Cafe — 101 W Ohio St, Indianapolis

Capstone Cafe & Bookstore — 6620 Northview Way, Indianapolis

Rocky Mountain Cafe — 209 Lincolnway, La Porte

Wildflour Bakehouse — 1012 E County Rd 750 S, Nineveh

Brown's Shuga Shack — 6099 State Rd 16, Monticello

Heartland Homemade Ice Cream — 4911 S Emerson Ave, Indianapolis

Sugar + Ice — 103 S Randolph St, Garrett

Sugarfield Creamery — 1051 E Tabor St, Indianapolis

33 Electric — 7939 Dix Rd, Indianapolis

AR Engineering (HVAC) — 3002 W Western Ave, South Bend

Bravo Carpentry — 305 Railroad Ave, Wheeler

DEG Electronic Repair Services — 3712 N Mitthoeffer Rd & 2818 Westlane Rd, Indianapolis

Energy Efficient Replacements / 574-Sunroom — 51285 Bittersweet Rd, Granger

KM Electronics — 8238 Madison Ave, Indianapolis

NGR Electric — 4320 Calhoun St, Gary

Roman Tech Computer Repair — 3611 E US Hwy 12, Michigan City

TechBar — 4121 Cleveland St, Gary

Old Major (Butcher) — 4201 Millersville Rd, Indianapolis

The Wurst (Butcher) — 130 N Broad St, Griffith

For You Brewing Supplies — 503 Honey Creek Dr, Terre Haute

Hidden Acres (Farm) — 10645 W 425 S, Wilkinson

K&B Liberty Farms — 2254 Nature Ln SE, Corydon

Binford Farmers Market — 6620 Northview Way, Indianapolis

D M Property Management — 6446 Ralston Ave, Indianapolis

Dennis Hartley & Son Monuments — 89 E Walnut St, Martinsville

Great Lakes EV Charging — 51285 Bittersweet Rd, Granger

Inguard Insurance — 231 W Canal St, Wabash

Olive Tree Resources (NGO) — 110 E Market St, New Albany

Overhauser Law Offices — 101 W Ohio St, Indianapolis & 18 E Main St, Greenfield

Amorè Fine Italian Ristorante — 730 Highlander Point Dr, Floyds Knobs

Food King Chinese Restaurant — 1472 E 86th St, Indianapolis

Full Circle Grill & BBQ — 110 W Berry St, Fort Wayne

George's Gyros Spot #2 — 1201 W 37th Ave, Hobart

Grateful Grubs BBQ — 5654 IN-10, DeMotte

Guadalupe's Mexican Grill — 2031 South Bend Ave, South Bend

Lonestar Bar B Que — 905 N Park Dr, Evansville

Major Munch — 101 NW 1st St, Evansville

Oscar's Pizza — 515 N Buckeye St, Kokomo

Panini Panini — 1720 Franklin St, Michigan City

Rusted Silo Southern BBQ — 411 N State St, Lizton

Social Que BBQ and Catering — 1701 Franklin St, Michigan City

The Lincoln Kitchen — 704 Silhavy Rd, Valparaiso

The Owlery Restaurant — 118 W 6th St, Bloomington

Tlaolli — 2830 E Washington St, Indianapolis

Tsunami Sushi & Korean Wings — 700 Sagamore Pkwy N, Lafayette

Turkuaz Cafe — 301 E 3rd St, Bloomington

Union Jack Pub — 921 Broad Ripple Ave, Indianapolis

Uptown Cafe — 102 E Kirkwood Ave, Bloomington
Griller's Restaurant — 1240 119th St, Whiting

Oh Mamma's On The Avenue Deli — 1202 Mishawaka Ave, South Bend

OyVey! Bakery & Deli — 901 Lafayette Ave, Terre Haute

Cracklin Shack — 5058 S 800 W, Swayzee

Hoosier Spice & BBQ Company — 11622 NE Executive Dr, Edinburgh

Las Cubanitas — 53 Valparaiso St, Valparaiso

Los Dos Amigos by Awiwi — 202 Carrie Ln, Columbus

Steak 'n Shake — 全州30余家门店(Avon、Indianapolis、Fort Wayne、Lafayette、Bloomington、Elkhart、South Bend、Terre Haute、Greenwood、Valparaiso、Columbus、Clarksville、SeymourMerrillville、Schererville、Muncie、Bedford、Lawrenceburg、Franklin等)

Steve's Una Pizza — 1005 S Saint James Blvd, Evansville

Union Jack Pub Food Truck — 924 Broad Ripple Ave, Indianapolis

Above ALL Bowling Supply — Valparaiso & Hobart

Blossom Floral Design — 615 N Michigan St, South Bend

Geeked Out Games — 10830 Pkwy, Zionsville / Fishers

Its Not Corn (Apparel) — 120 N Miller Ave, Marion

Jayla's Gifts, Plants, Flowers — 207 E Market St, Nappanee

Jewelry Gallery — 17425 Carey Rd, Westfield

Lake Effect Florals — 278 E 1500 N, Chesterton

Mr. Kay's Fashionable Shoes — 2218 Southlake Mall, Merrillville

Nature's Mercantile — 122 N Main St, Auburn

Nick Nackery — 201 E Virginia St, Evansville

Old-School Outpost (Games) — 3825 S East St, Indianapolis

Prideland Comics & Collectibles — 5668 Crawfordsville Rd, Speedway

Rock Bottom Resale — 11186 County Rd 34, Goshen

Rock Daddy (Esoteric) — 418 E McGalliard Rd, Muncie

Sewer Lair Toys — 3197 S 3rd Pl, Terre Haute

Smoke Xpress (Tobacco) — Michigan City & Elkhart

Svpplements — 316 W Cleveland Rd, Granger

The Co Op Shop (Video Games) — 3540 State Rd 38 E, Lafayette

Unique Creations by Joe — 1148 S 17th St, Kokomo

Versed Skateboard Shop — 1006 Virginia Ave, Indianapolis

War Room Tabletop Gaming — 10830 Bennett Pkwy, Zionsville

710 Lounge (Cannabis) — 3673 W 86th St, Indianapolis

A Pooch Palace (Pet Grooming) — 3839 S Lafountain St, Kokomo

First & Wilkerson Designs / Farmkidz Apparel — Fort Wayne & Lebanon

DTF Sales — 51 N Main St, Cloverdale

Millie's Thrift Store — Lafayette(2家门店)及West Lafayette

MoJo's Thrift-N-Collectibles Store — 527 Cass St, Wabash

Mood — 248 Spring St, Jeffersonville

A1 Art Tattoos — 4606 E Michigan St, Indianapolis

Altered Image — 10030 E US Hwy 36, Avon

Big Time Tattoos and Piercings — 5353 Madison Ave, Indianapolis

Crown Point Tattoo — 114 W Hack Ct, Crown Point

Evolution Tattoo — 2901 Mitchell Rd, Bedford

La Familia Tattoo — 529 W Chicago Ave, East Chicago

Resurrection Studios Tattoos & Piercing — 2200 Elmwood Ave, Lafayette

Tracy Scott at Bankai Tattoo Collective — 421 7th St, Columbus

本文最初发表于 Bitcoin Magazine,作者为Vagabond。