Appli, создатель того, что компания называет первым в отрасли умным финансовым калькулятором на базе ИИ, объявила сегодня, что Connect Credit Union выбрал ее решение для калькуляторов, чтобы предоставить участникам более интерактивный способ изучать варианты кредитов онлайн. Это внедрение отражает более широкий тренд среди небольших кредитных союзов, которые инвестируют в цифровые инструменты самообслуживания, чтобы сохранять конкурентоспособность по сравнению с крупными банками и онлайн-кредиторами, последовательно расширяющими потребительские финансовые технологии.

Основанный в 1962, Connect Credit Union обслуживает Florida Department of Transportation и более широкое сообщество South Florida через 31 Florida counties и 3 branches. Кредитный союз, активы которого составляют примерно $103 million, перезапустил свой сайт 1 July и теперь добавляет калькуляторы Appli в рамках этого более широкого обновления.

Ken Barr, Vice President of Marketing в Connect Credit Union, отметил, что компонент ИИ стал ключевым отличием. "We hadn't seen anything with a real AI component before, and that's what caught my attention," said Ken Barr, Vice President of Marketing at Connect Credit Union. "We had just given our website a fresh new look, so we wanted a calculator that matched it, not just functionally, but visually. If something isn't engaging, members are less likely to use it, and this felt like the right fit for where we're headed."

Cynthia Ryan, EVP/COO of Connect Credit Union, подчеркнула ценность инструмента для участников, принимающих финансовые решения. "Financial decisions can feel overwhelming, particularly when members are trying to determine what fits comfortably within their budgets," said Cynthia Ryan, EVP/COO of Connect Credit Union. "Appli gives our members an easy, interactive way to explore financial scenarios, better understand their options, and make decisions with greater confidence. This partnership allows us to combine the convenience of technology with the personal service and trusted guidance our members expect from Connect Credit Union."

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Connect plans to launch Appli’s calculators for auto loans, personal loans, mortgages, and balance transfers, with a target launch date before the beginning of September. Кредитный союз ожидает, что со временем добавит калькуляторы для дополнительных продуктов по мере развития своего цифрового кредитного опыта.

"We want members to see more than just the monthly payment," Barr added. "We want them to understand exactly what's included in that number. And for members who don't qualify right away, we still capture their information so we can work with them and help get them to where they want to be."

"Connect’s members are digitally savvy, and they expect that from every part of their credit union experience now, not just online banking," said Tim Pranger, CEO of Appli. "Rolling this out right after their website relaunch means members will see it as part of one connected upgrade, not a separate tool bolted on later."

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