Kaito AI, une plateforme d’intelligence et de marchés financiers axée sur l’économie de l’attention, a lancé Kaito Katalyst, un niveau de récompense fondé sur la performance pour le marketing des créateurs, qui permet aux équipes de projet de rémunérer les créateurs uniquement selon des résultats de conversion vérifiés, plutôt que par des frais fixes ou une portée estimée. Ce lancement reflète une évolution plus large du marketing des créateurs et des jetons vers des modèles d’attribution qui relient les dépenses à des résultats mesurables, au lieu de payer principalement pour une exposition plus difficile à vérifier.

Le produit s’appuie sur la dernière infrastructure d’intelligence de Kaito et permet aux propriétaires de projets d’attribuer les récompenses à l’aide d’un ensemble flexible de critères, notamment la part d’esprit, les taux de clics, les inscriptions, les dépôts et l’activité ultérieure au sein de la plateforme. Kaito a indiqué que le système d’attribution repose sur trois piliers techniques : un accord de coopération sur les données avec X, une architecture de vérification à divulgation nulle de connaissance développée avec Brevis, et une infrastructure propriétaire de suivi interne. Selon l’entreprise, ces composants doivent fournir une preuve vérifiable que des créateurs précis ont généré un engagement mesurable plutôt que de simples impressions passives.

"Introducing Kaito Katalyst, a new reward layer for creator campaigns, where projects pay for what creators actually drive. This is the closest thing yet to the model many of you have been asking for, rebuilt with a better mechanism underneath and in line with platform rules.…" — Kaito AI (@KaitoAI)

The same post also appeared on X here:

Ecosystem incentives and Stakedrop revival

For ventures approaching a Token Generation Event, Kaito has created a dedicated format that removes service fees entirely. Participating teams instead post a refundable deposit alongside the reward pool, giving creators assurance that committed capital is in place before content is published. Each campaign discloses its token allocation and vesting terms upfront, which Kaito said is designed to reduce counterparty risk and information asymmetry.

Under this structure, 80% of each token pool is distributed to creators who produced verified conversions, while the remaining 20% accrues to KAITO token stakers and YT-sKAITO holders on Pendle Finance. Long-term KAITO holders and Yapybara participants receive multiplier incentives, which Kaito said reinforces alignment between marketing spending and ecosystem loyalty.

Kaito said the mechanism revives its Stakedrop program, first introduced in 2025, which the company claims has generated an annualized return of approximately 136% for ecosystem participants. The model is designed for experimental or early-stage ventures, described by the company as "breakout projects," by removing upfront marketing costs and replacing them with performance-contingent token distributions.

Beyond cryptocurrency launches, Kaito said the framework could also support tokenized equity campaigns, potentially broadening its reach to conventional startups that may want to compensate creators with equity or token instruments instead of cash.

The platform said it has spent the past two months piloting Katalyst with artificial intelligence laboratories, consumer AI applications, smart hardware manufacturers, and crypto-finance firms. Several partnerships are currently in testing, with commercial deployments expected imminently.

By combining on-chain verification, social media data, and flexible attribution, Kaito is positioning Katalyst as infrastructure for the attention economy rather than a conventional advertising marketplace.